Data Collection

Advertising that reaches consumers outside of their homes, known as out of home advertising or OOH, is an important channel for many companies to promote their brands and products. Guerrilla marketing campaigns, billboards, transit ads, and signs at venues like airports, malls, and stadiums make up the out of home advertising landscape. In recent years, the out of home advertising industry has incorporated more advanced data collection techniques to better understand the impact of these ads and optimize campaigns. 

Location data, in particular, is an invaluable tool for our larger campaigns. By tracking the locations and movements of consumers, advertisers can gain insights into which neighborhoods, transit lines, and venues their target audiences frequent. Clients can then purchase ad space in those high-potential areas to maximize exposure. We specialize in location tracking services which allows our clients to consider anonymous location data segments through GPS tracking to Geopath data to make decisions for high-maximum impact exposure campaigns in their campaigns.

Our guerrilla marketing campaigns are no exception when it comes to gathering data. There are several methods AGM uses to collect data. Face to face data collection can involve surveys and focus groups which are direct ways to ask consumers about their preferences, habits, and reactions to new products or ideas. For more static guerrilla marketing  campaigns we employ QR coding, GPS reporting and Proofs of performance (photos and videos) to each client with every activation big or small.

By gathering detailed data in a minimally invasive way, we gain the consumers insights that they need to catch audiences' attention and spread messages in an organic, grassroots fashion. Overall, data collection serves as the foundation for crafting a memorable guerrilla marketing strategy.