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Diamond Peeps Case Study

Forged from the Decentralized Options Exchange at nussnis, Diamond Peeps is a non-fungible token (NFT) established in 2021. Within 30 days of launching, their asset price increase and their discord community quickly grew.  They turned to out-of-home advertising to highlight the release of their new line of financial products (NFTs) adding to their now every growing discord community. 

INSIGHTS, STRATEGY & TACTICS

The Facts

Diamond Peeps NFT contracted ad space, 1TSQ in Times Square for a 4 week cycle, delivering 11 million impressions. 


SOURCE: GEOPATH 

The Right Media

Diamond Peeps blanketed Times Square by using 1TSQ.  This allowed them to utilize massively sized QR extensions to highlight their community’s versatility and easy-to-use financial products. 

The Right Location

They targeted highly populated and trafficked areas like Times Square to target young and trendy professionals. 

The Right Creative

Diamond Peeps' creative, out-of-the-box campaign was fresh and eye-catching.  The creative utilize massively sized QR extensions that allowed Dimond Peeps NFT to track click performance.

DIAMOND Peeps Campaign Video

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

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