Buy Times Square Billboards with Experienced Media Buyers

Elevate your brand's visibility with impactful billboard advertising in the dynamic city of New York City, NY, spanning across the diverse counties of Kings (Brooklyn), Queens, Richmond (Staten Island), and Westchester.

Billboards and wallscapes in iconic Manhattan and the vibrant outer boroughs of Brooklyn, Queens, Staten Island, and the Bronx command attention with their sheer size and prominence, making them an invaluable addition to any comprehensive media strategy. Moreover, the gradual integration of digital/LED billboards further enhances advertising opportunities in New York City.

Here's a glimpse of billboard advertising in New York City, NY:

• Number of Billboards: Estimated at 500
• Major Roads: Westside Highway; 5th Ave; 7th Ave
• Key Attractions: Times Square; Freedom Tower; 9/11 Memorial; Brooklyn Bridge
• Population: Approximately 8,538,000
• Designated Market Area (DMA) No.: 1
• Demographics: White - 33%, Black - 25%, Hispanic - 29%, Other - 13%
• Median Income: To Be Determined
• Median Age: 35

Rates for billboard advertising in New York City, NY are as follows (estimated per location per 4 weeks, with a minimum spend requirement of $5,000, which can be spread across various locations and months):

• Wallscape (Side of Building): $10,000
• Bulletin (Large Billboard): $8,000
• Digital Bulletin (Large Digital Billboard): $15,000
• Poster (Medium Billboard): $3,950
• Digital Poster (Medium Digital Billboard): $5,450

Explore the map of New York City billboards for strategic placement opportunities and unlock the unparalleled potential of billboard advertising across various zip codes, ranging from 10001 to 11104 and beyond.

Times Square Billboard Advertising  Media Strategy 

We use traditional method to marketing strategy. We adapt our tactics to each company's unique requirements and objectives. Our team adopts innovative, creative, and digital techniques that connect with today's customers to be at the forefront of innovation. We emphasize making decisions based on facts and promptly adjust to changes in the market.

Our media planning department creates a thorough implementation plan for your marketing approach. Your larger marketing objectives are converted into particular goals, actions, and dates as part of our planning process. We carry out market research, examine data, define quantifiable goals, allot funds, choose the best marketing channels, develop persuasive message and assets, and establish crucial metrics to gauge performance.

In order to choose the best spot for your Times Square billboard advertising , our agency undertakes in-depth market research, reviewing trends, demographics, the competition, and psychographics. We take into account consumer behavior and market trends, as well as demographic information, competitive analyses, and psychographic insights. Our ability to uncover strategic possibilities and choose a prominent location that appeals to your target demographic thanks to this research helps us to maximize the impact of your Times Square billboard campaign. Buy times square billboards!

Here at our agency, we go above and beyond with inventory analytics. We provide thorough insights that go beyond location and impression data of billboards thanks to our partnership with Geopath. With the help of our innovative technique, customers may access a variety of data, such as target demographics, reach metrics, frequency statistics, and much more.

We are able to provide you a comprehensive assessment of the success of your billboard campaigns with a deep understanding of Geopath's strong data capabilities. To assist you in understanding the effect and reach of your advertisements, we examine a wide range of variables. To clearly depict the group you are targeting, our team integrates demographic data with location-specific information. This enables you to specifically target your message and creative material to your target customer categories.

Visit Geopah Here

Our media planning and buying agency, a renowned media buying authority for billboard advertising, We have the experience and negotiation strength to traverse Times Square Billboard Advertising's bustling advertising market. We offer a number of Times Square advertising media solutions from our vendor catalogue. We guarantee each client's Times Square advertising campaign's budget optimization are utilized using our media buying skills and industry understanding. We manage the competitive market and acquire excellent locations for our customers' campaigns thanks to our industry knowledge and contacts. Our bargaining talents assist our clients maximize impact and exposure in this high-demand advertising zone.

When you buy Times Square billboards you create client growth and that is a specialty of planning and media buying agency. With the help of our experience, we create a strategic plan that is suited to your goals and target market. Our team assists in designing visually appealing advertising materials and decides on the best places for billboards. We manage the campaign's logistics and provide chances for amplification through collaborations and online platforms. We make sure your entrance will be effective and increase the impact of your brand in Times Square via thorough measurement and adjustment.

Trust our media planning and buying agency for optimized advertising strategies. We are aware of the value of developing compelling billboard designs that appeal to your target market. To assist with the design process, we use a mix of demographic and psychographic data. We learn more about the characteristics of your target audience by examining demographic data like age, gender, geography, and income levels. This enables us to efficiently modify the visual components, text, and overall aesthetics of your billboard to appeal to your target market.

In addition to demographic information, we also look at psychographic data, which gives us a better idea of the attitudes, interests, values, and lifestyle choices of your audience. Using this data, we can assist in  billboard designs that elicit the desired feelings, engage your audience personally, and reflect their interests and objectives. 

Elevate your brand with the help of our media buying agency to get help with interactive components, smartphone tracking, social media monitoring, surveys, and data analytics to gather user interaction information from a Times Square billboard advertising. These techniques enable future campaigns be optimized and provide useful insights into audience involvement. Visit our OOH data collection page.

Our media buying agency uses effective social media monitoring tactics to measure social interaction from billboards. We continuously monitor different social media sites using cutting-edge technologies and methods to gather pertinent mentions, shares, and hashtags connected to the billboard advertising of our customers. Through the use of a complete strategy, we are able to gather real-time data on social interactions like likes, comments, shares, and mentions, which offers insightful information on the amount of social engagement and overall campaign effectiveness when you buy times square billboards.

We acquire a thorough grasp of audience attitude and the effect of billboards across social media platforms by carefully examining social engagement numbers. We may then use their influence to broaden the campaign's reach by identifying prominent people and brand evangelists who actively interact with the billboard material.

At our auditing department, we utilize billboard advertising and facilitate buying Times Square Billboards. Our comprehensive media auditing method involves gathering relevant data from various sources, identifying patterns and insights, and providing practical advice. We assess media campaign effectiveness, aligning them with goals and benchmarks, and offer continuous monitoring for ongoing progress. Through our data-driven methodology, customers can optimize the impact of their media campaigns. 

At our media buying agency, we recognize the significance of Times Square's bright lights, large screens, and billboards. The history of billboards here traces back to the early 1900s, with the installation of the first electric billboard in 1904—an impressive sign for the Times Building adorned with an array of light bulbs. 

Over time, more billboards and advertising space were added to the area and by the 1920s, Times Square had become a hub for advertising and entertainment. Companies such as Coca-Cola, Chevrolet and Kodak began to use the space to promote their products on large, colorful billboards. 

During the Great Depression, many companies could no longer afford the high costs of advertising in Times Square, leading to a decline in the number of billboards. However, the 1950s saw a resurgence in the popularity of Times Square as a place for advertising, with new technology allowing for even more creative and attention-grabbing displays. 

Today, Times Square is home to some of the most expensive outdoor advertising space in the world, with companies paying millions of dollars to display their ads on the iconic billboards. From traditional static billboards to interactive digital displays, Times Square continues to be a showcase for innovative and eye-catching advertising.

Our media buying agency understand the impact of billboard advertising in Times Square. This iconic location showcases a diverse range of advertisements, from traditional to digital, promoting products, movies, brands, and events. Fashion, beauty, consumer electronics, food, and beverage brands, along with charities and non-profits, leverage these billboards to raise awareness. With a constant influx of tourists and locals, Times Square billboards offer a unique opportunity to reach a vast audience and stand out in the market. 

The cost of renting a billboard in Times Square can vary greatly depending on the size, location, and duration of the ad campaign. As one of the most sought-after advertising spaces in the world, it is not uncommon for prices to range from tens of thousands to even millions of dollars. However, it is important to note that the benefits of such a high-profile advertising placement can potentially outweigh the costs for companies looking to make a significant impact on their brand awareness and customer engagement. It is recommended to contact a media buying agency such as American Guerilla Marketing to get a personalized quote for your specific needs and budget. 

Times Square's billboard advertising is subject to stringent legal restrictions imposed by the New York City Department of Buildings and the Department of City Planning. These regulations aim to preserve the visual aesthetics and minimize safety hazards while enabling businesses to buy Times Square billboards. 

One of the most significant restrictions is the size of billboards. They cannot exceed 1,200 square feet. Additionally, the brightness and intensity of the lights must also be controlled. Billboards are not allowed to have flashing lights, and the brightness of the lights must be within reasonable limits.

Another crucial aspect is the content of the billboards. In Times Square, there are specific guidelines that must be followed regarding the content of the signs. For example, advertisements for cigarettes and alcohol are not permitted. Similarly, political ads and messages that are deemed offensive or controversial are not allowed.

Furthermore, the placement of the billboards is also regulated. They must not obstruct any public property or create any potential safety hazards. They cannot be placed on rooftops or projected onto buildings.

In summary, the legal restrictions on billboards in Times Square are comprehensive and designed to maintain the visual appeal of the area while ensuring safety. Companies seeking to advertise in the area must adhere to these rules while also finding innovative ways to stand out within the guidelines.

The content of the billboards in Times Square is chosen through a combination of factors. Advertisers and brands typically work with media buyers that have relationships with companies that own the billboards to secure a spot on the screens. The content that is displayed is often based on current events, seasonal themes, and major holidays. The ads are also designed to be eye-catching and attention-grabbing to capture the attention of the millions of people who pass through Times Square each day.

In addition to traditional advertising, some billboards also feature digital displays that allow for more interactive and engaging content. For example, some advertisers have used augmented reality to create immersive experiences for viewers. The content of the billboards in Times Square is constantly evolving and changing, making it a dynamic and exciting advertising environment for companies looking to stand out and make a big impact with their marketing efforts.

Billboard advertising and when you buy Times Square billboards significantly impact the local economy. As an iconic tourist destination, Times Square draws millions of visitors annually who flock to witness the dazzling displays and soak in the vibrant atmosphere. 

The presence of billboards in Times Square has created a competitive market for advertisers, with companies vying for prime real estate and investing heavily in their campaigns. This has resulted in increased revenue for the advertising industry, as well as for the businesses that utilize the billboards to promote their products and services.

Moreover, the influx of tourists who come to Times Square to see the billboards and other attractions has led to the growth of the tourism industry in the area. Businesses such as hotels, restaurants, and souvenir shops have benefited greatly from the increased foot traffic, which has in turn boosted the local economy.

Overall, the billboards in Times Square have not only become a symbol of the city but also a significant driver of economic growth. With their ability to capture the attention of millions, they have become an important tool for companies seeking unconventional and innovative marketing strategies to stand out in the market.

Manhattan  Neighborhoods

Upper Manhattan: Above 96th Street, Marble Hill, Inwood, Fort George (part of Washington Heights), Washington Heights, Hudson Heights (part of Washington Heights), West Harlem, Hamilton Heights (part of Harlem), Manhattanville, Morningside Heights, Central Harlem, Harlem, St. Nicholas Historic District (aka Strivers' Row) (Central Harlem), Astor Row (Central Harlem), Sugar Hill (Central Harlem), Marcus Garvey Park, Mount Morris Historical District, Le Petit Senegal (Little Senegal), East Harlem (Spanish Harlem), Upper East Side, Lenox Hill, Carnegie Hill, Yorkville, Upper West Side, Manhattan Valley (Bloomingdale District), Lincoln Square (once San Juan Hill), Midtown neighborhoods, Columbus Circle, Sutton Place, Rockefeller Center, Diamond District, Theater District, Turtle Bay, Midtown East, Midtown, Tudor City, Little Brazil, Times Square, Hudson Yards, Midtown West, Hell's Kitchen, Garment District, Herald Square, Koreatown, Murray Hill (aka Curry Hill aka Little India), Tenderloin, Madison Square, Between Midtown and Lower Manhattan, Flower District, Brookdale, Hudson Yards, Kips Bay, Rose Hill, NoMad, Peter Cooper Village† (former Gas House district), Chelsea, Flatiron District (Toy District, Photo District), Gramercy Park, Stuyvesant Square, Union Square, Stuyvesant Town† (former Gas House district), Meatpacking District, Waterside Plaza, Lower Manhattan neighborhoods, Lower Manhattan, Little Germany (historic), Alphabet City and Loisaida, East Village, Greenwich Village, NoHo, Bowery, West Village, Lower East Side, SoHo, Nolita (NoLIta), Little Australia, Little Italy, Chinatown, Financial District, Five Points (historic), Cooperative Village†, Two Bridges, Tribeca (TriBeCa), Civic Center, Radio Row (historic), South Street Seaport Historical District, Battery Park City†, Little Syria (historic). 

Brooklyn  Neighborhoods

Central Brooklyn: Crown Heights, Weeksville, Flatbush, Beverley Squares (Beverley Square East, Beverley Square West), Ditmas Park, East Flatbush, Farragut, Remsen Village, Fiske Terrace, Pigtown, Wingate, Prospect Park area, Prospect Lefferts Gardens, Prospect Park South, Windsor Terrace, Kensington, Ocean Parkway, Parkville, Eastern Brooklyn: Brownsville, Canarsie, East New York, City Line, Cypress Hills, New Lots, Spring Creek, Starrett City, Highland Park, Northern Brooklyn: Bedford–Stuyvesant, Bedford, Ocean Hill, Stuyvesant Heights, Bushwick, Wyckoff Heights, East Williamsburg, Greenpoint, Little Poland, Williamsburg, Northwestern Brooklyn: Brooklyn Heights, Brooklyn Navy Yard, Admiral's Row, Cadman Plaza, Clinton Hill, Downtown Brooklyn, Bridge Plaza/RAMBO, DUMBO, Fulton Ferry, Fort Greene, Prospect Heights, Pacific Park/Atlantic Yards, Vinegar Hill, South Brooklyn, Boerum Hill, Carroll Gardens, Columbia Street Waterfront District, Cobble Hill, Gowanus, Park Slope, South Park Slope, Greenwood Heights, Park Slope Village, Red Hook, Southern Brooklyn: Barren Island, Bergen Beach and Georgetown, Coney Island, Brighton Beach ("Little Odessa" or "Little Russia"), West Brighton, Manhattan Beach, Sea Gate, Sheepshead Bay and Madison, Homecrest, Midwood, Flatlands, Gerritsen Beach, Gravesend, White Sands, Marine Park, Mill Basin, Plumb Beach, Southwestern Brooklyn: Bay Ridge, Fort Hamilton, Bensonhurst, Bath Beach, New Utrecht, Borough Park, Mapleton, Dyker Heights, Sunset Park, Chinatown, Bushwick (including Greenpoint, Williamsburg), Brooklyn (Bedford-Stuyvesant, Boerum Hill, Brooklyn Heights, Brownsville, Carroll Gardens, City Line, Clinton Hill, Cobble Hill, Crown Heights, Cypress Hills, Downtown Brooklyn, DUMBO, East New York, Fort Greene, Gowanus, Greenwood Heights, Highland Park, New Lots, Ocean Hill, Park Slope, Prospect Heights, RAMBO, Spring Creek, Starrett City, Stuyvesant Heights, Sunset Park, Vinegar Hill, Weeksville, Windsor Terrace, Wingate), Flatlands (Bergen Beach, Canarsie, Flatlands, Georgetown, Marine Park, Mill Basin, southeastern quarter of Midwood), Gravesend (Brighton Beach, Coney Island, Gerritsen Beach, Gravesend, Homecrest, Madison, Midwood, Manhattan Beach, Plum Beach, Seagate, Sheepshead Bay), New Utrecht (Bay Ridge, Borough Park, Dyker Heights, Mapleton, New Utrecht, Bath Beach, Bensonhurst), Flatbush (Ditmas Park, East Flatbush, Farragut, Fiske Terrace, Flatbush, Kensington, Prospect Lefferts Gardens, Prospect Park South). 

Queens Neighborhoods

 
Astoria, Astoria Heights, Ditmars, Steinway, Little Egypt, Long Island City, Blissville, Hunters Point, Dutch Kills, Queensbridge (housing development), Queensview (housing development), Queens West, Ravenswood (housing development), Sunnyside, Sunnyside Gardens, Woodside, Little Manila, Boulevard Gardens, Southwestern Queens: The Hole, Howard Beach, Hamilton Beach, Howard Park, Lindenwood (housing development), Old Howard Beach, Ramblersville, Rockwood Park, Ozone Park, South Ozone Park, Tudor Village, Richmond Hill, Woodhaven, Central Queens: Briarwood, Corona, LeFrak City (housing development), North Corona, East Elmhurst, LaGuardia Airport, Landing Lights, Astoria Heights, North Beach, Elmhurst, Forest Hills, Forest Hills Gardens, Fresh Pond, Glendale, Jackson Heights, Kew Gardens, Maspeth, Middle Village, Rego Park, Ridgewood, Wyckoff Heights, Northeastern Queens: Bayside, Bay Terrace, Bayside Hills, Fort Totten, Oakland Gardens, Bellerose, College Point, Douglaston–Little Neck (Douglaston, Douglas Bay, Douglas Manor, Douglaston Hill, Douglaston Park, Winchester Estates, Little Neck, Pines, Little Neck Hills, Westmoreland), Flushing (Broadway-Flushing, Bowne Park, Chinatown, Downtown Flushing, Koreatown, Linden Hill, Murray Hill, Willets Point, Pomonok, Electchester, Queensboro Hill), Floral Park, Auburndale, Kew Gardens Hills, Parkway Village, Fresh Meadows, Hillcrest, Utopia, Glen Oaks, North Shore Towers (housing development), Whitestone (Beechhurst, Clearview, Malba), Southeastern Queens: Bellaire, Brookville, Cambria Heights, Hollis, Hollis Hills, Holliswood, Jamaica, Jamaica Estates, Jamaica Hills, South Jamaica, Rochdale Village (Cooperative Housing Development), St. Albans, Laurelton, Queens Village, Rosedale, Meadowmere, Warnerville, Springfield Gardens, The Rockaways: Arverne, Bayswater, Belle Harbor, Breezy Point, Broad Channel, Edgemere, Far Rockaway, Hammels, Neponsit, Rockaway Beach, Rockaway Park, Roxbury, Seaside. 

Bronx Neighborhoods

West Bronx: Bedford Park, Belmont (Arthur Avenue), Fordham, Fordham Heights, Fordham Manor, Jerome Park, Kingsbridge, Kingsbridge Heights, Van Cortlandt Village, Norwood, Riverdale, Central Riverdale, Fieldston, Hudson Hill, North Riverdale, Spuyten Duyvil (South Riverdale), University Heights, Woodlawn Heights (North of Woodlawn Cemetery), Southwest Bronx ("South Bronx"): Bathgate, Claremont, Concourse, East Tremont, Highbridge, Hunts Point, Longwood, Foxhurst, Woodstock, Melrose, Morris Heights, Morrisania, Crotona Park East, Mott Haven, Port Morris, The Hub (Melrose / Mott Haven), Tremont, Fairmount, Mount Hope, West Farms, East Bronx, Northeast Bronx: Allerton, Bronxwood, Laconia, Baychester, Bronxdale, City Island, Co-op City (Eastchester / Baychester), Eastchester, Edenwald, Pelham Gardens, Pelham Parkway, Wakefield, Washingtonville, Williamsbridge, Olinville, Southeast Bronx: Castle Hill, Unionport, Clason Point, Harding Park, Country Club, Morris Park, Indian Village, Parkchester, Park Versailles, Pelham Bay, Soundview, Bronx River (on the border of East and West), Bruckner, Schuylerville, Throggs Neck (also spelled Throgs Neck), Edgewater Park, Silver Beach, Van Nest, Westchester Heights, Westchester Square, Islands: The Pelham Islands, The Blauzes, Chimney Sweeps Islands, City Island, Hart Island, High Island, Hunter Island, Rat Island, Twin Island, North Brother Island, South Brother Island, Rikers Island. 

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