Media Planning & Media Buying Billboard Advertising Campaign

Billboard advertising, also known as outdoor advertising, encompasses displays positioned on elevated boards or signs typically along roadsides, targeting both motorists and pedestrians.

Access static (printed) and digital/video/LED billboard advertising across 300+ cities in the United States through a single billboard advertising provider.

While digital billboards are experiencing rapid growth in the industry, static billboards maintain a larger presence. Regulations in most US cities restrict the construction of new billboard locations, amplifying the value of existing ad spaces. Despite this, rental rates for billboards remain competitive.

Advertisers commonly calculate the cost-per-thousand (CPM) for billboard ads by dividing monthly advertising costs by monthly gross impressions, then multiplying by 1,000.

Digital/LED billboards typically rotate ads every eight to ten seconds, accommodating six to eight advertisers in rotation. Creative content can be changed out flexibly. Roadside digital/LED billboards exclusively display static images, not videos.

Recent campaigns showcase companies utilizing billboards for recruitment purposes, effectively cutting through advertising clutter with digital/LED and static/vinyl billboards.

In one notable example, the US Department of Transportation utilized digital billboards across 13 states to promote its Call 811 program, with the flexibility to rotate over 10 different creatives at no additional cost.

Billing rates vary depending on the format, with bulletin (large), poster (medium), and junior poster (small) billboards ranging from $1,500 to $30,000, $750 to $2,000, and $300 to $750 per location per 4-week period, respectively.

Digital billboard rates range from $3,500 to $25,000 for large displays and $2,000 to $5,000 for medium displays, per location per 4-week period. Wallscape rates range from $10,000 to $50,000 per location per 4-week period.

Minimum purchase requirements start at $5,000 per market and may be spread over various displays and timeframes, with potential reductions in certain cases. Government and nonprofit organizations are eligible for discounted rates on billboard advertising.

American Guerilla Marketing specializes in crafting dynamic and personalized strategies for national advertising campaigns. Our approach is tailored to suit the unique goals and objectives of each client, placing a strong emphasis on innovation and originality. By leveraging data-driven decision-making, we consistently deliver impressive results and stay ahead of market developments. Through our carefully curated media buying strategies, we ensure that your message engages your target audience effectively, setting you apart from the competition and paving the way for success. 

 As a leading media planning and buying agency, American Guerilla Marketing is an expert in executing national advertising campaigns, with a focus on national billboard advertising. Our expertise lies in crafting detailed strategy outlines that cater to the specific demands of each client's multi-state campaigns. By integrating conventional and digital media, we ensure that the campaigns are precisely tailored to align with client goals while effectively reaching target audiences across different states.

To achieve maximum impact, we rely on market insights, innovative techniques, and data-driven analytics, which result in memorable customer experiences and widespread brand awareness nationwide. Our comprehensive approach provides customers with the confidence and assurance they need to manage their multi-state campaigns successfully, ensuring their advertising endeavors are a resounding success.

American Guerilla Marketing is a media planning and buying agency specialized in national billboard advertising, dedicated to providing in-depth market research for nationwide campaigns. Our team carefully analyzes trends, demographics, competition, and psychographics to identify the most strategic billboard locations across the country. By understanding customer behavior, market trends, and demographic information, we ensure that our clients' national advertising campaigns are optimized to appeal to their target audience. Through data-driven decision-making, we create memorable and impactful billboard campaigns that maximize brand visibility and engagement on a nationwide scale.

As a media planning agency specializing in national billboard advertising, American Guerilla Marketing takes a comprehensive approach to campaign analysis beyond basic location and impression statistics. Through our partnership with Geopath, we leverage their robust data capabilities to provide in-depth inventory analytics. This collaborative method allows us to access target demographics, reach data, and frequency information, enabling precise evaluations of the effectiveness of your multi-state billboard campaigns.

By utilizing Geopath's data, we help you gauge the impact and reach of your advertisements by assessing various factors. Our team expertly targets your message and creative content by integrating demographic data with area-specific information. This ensures that your national advertising campaign is finely tuned to resonate with your intended audience, maximizing the success and impact of your billboard campaigns. For more information, visit Geopah here.

 When it comes to national billboard advertising, American Guerilla Marketing excels in crafting and executing multistate campaigns. Leveraging our expertise in media procurement and negotiation, we deliver successful advertising solutions across diverse markets. Our skillful approach allows us to secure ideal billboard locations, ensuring the maximization of marketing expenditures while tailoring specialized tactics to specific target markets. Our primary objective is to optimize exposure, engagement, and overall success for all our customers' multi-state advertising initiatives. With a focus on precision and impact, we strive to achieve unparalleled results for each national advertising campaign we undertake. 

As an agency specializing in national billboard advertising, American Guerilla Marketing excels at expanding clientele across multiple states. Leveraging our extensive knowledge and expertise, we develop specialized strategic plans tailored to your specific objectives and target market. Our dedicated team collaborates with you to craft aesthetically appealing marketing materials and carefully selects the most strategic locations for your advertising initiatives.

To ensure the utmost impact and reach for your national advertising campaign, we take charge of campaign logistics, exploring partnership opportunities, and utilizing online resources. By meticulously overseeing every aspect of your marketing program, we maximize its effectiveness and potential, driving exceptional results that meet and exceed your expectations. With a focus on delivering unparalleled value to our clients, we are committed to elevating your brand and driving success throughout your multi-state advertising endeavors.

Leveraging our expertise in national billboard advertising, our media buying agency, American Guerilla Marketing offers the "National New Customer Acquisitions" service, designed to help companies expand their client bases nationwide. Our approach involves crafting targeted marketing programs that resonate with consumers in diverse geographic regions. Through innovative and creative strategies, we enhance your company's visibility, generate interest, and foster brand loyalty. By fostering collaborative relationships, we ensure that your national advertising campaign effectively reaches and engages with your target audience, leading to significant growth and success for your business. 

American Guerilla Marketing specializes in data collection for national billboard advertising campaigns. Through cutting-edge methods, we gather insightful data to evaluate the performance and optimize the impact of your campaign. Throughout the data collection process, we measure essential metrics such as impressions, engagement, and audience demographics. This valuable data forms the basis for in-depth analyses and comprehensive reports, empowering you to make strategic decisions that drive the success of your national advertising campaign. With our expertise in data-driven insights, we ensure your billboard campaign reaches its full potential and delivers exceptional results.

 While our expertise in national billboard advertising provides our structure,  American Guerilla Marketing excels at integrating social media interaction into your nationwide advertising campaign. Leveraging the power of social media networks, we enhance the visibility and impact of your campaign. Through smart content production, targeted advertising, and community management, we create buzz and foster meaningful connections with your target audience.

To gauge the effectiveness of your campaigns, our team meticulously tracks social media engagement data, including likes, shares, comments, and brand mentions. With our expertise in social media involvement, we actively support the growth of your national billboard campaign, expanding brand exposure, and strengthening your online presence. By synergizing the potential of social media and billboard advertising, we ensure that your message reaches a broader audience and generates the desired outcomes for your brand.

Our media buying agency's specialization lies in national billboard advertising, American Guerilla Marketing conducts thorough media audits to provide you with a clear and detailed report on your campaign's performance. Our evaluation encompasses crucial aspects such as visibility, reach, and audience segmentation of your media placements. To gauge the effectiveness of your national advertising campaign, our team analyzes key performance indicators (KPIs) like impressions, click-through rates, and conversion metrics.

Based on the data gathered, we present a succinct and straightforward report that highlights the main conclusions and actionable suggestions. Our media audit report offers insightful analysis and actionable recommendations to enhance the overall impact of your national billboard campaign. By identifying opportunities for improvement and areas for optimization, we assist you in making informed decisions and maximizing the results of your advertising efforts. With our data-driven insights, you can elevate the effectiveness and success of your national advertising campaign and achieve your marketing objectives with confidence.