BOOK A FREE CONSULTATION TODAY WITH A MARKETING CONSULTANT

American Guerilla Marketing
  • Home
  • Services
  • Portfolio/Campaigns
  • Consultations
  • Times Square
  • Contact Us
  • More
    • Home
    • Services
    • Portfolio/Campaigns
    • Consultations
    • Times Square
    • Contact Us
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

American Guerilla Marketing

Signed in as:

filler@godaddy.com

  • Home
  • Services
  • Portfolio/Campaigns
  • Consultations
  • Times Square
  • Contact Us

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

Mobile Billboard Truck

Mobile billboards are often used as part of a major media mix to increase brand exposure during special events and retail store openings. This form of mobile advertising offers several advantages over static billboards. Mobile billboard trucks are available by the day, week or month, in most U.S. metropolitan markets 

Our jobs as marketers are to understand how the customer wants to buy and help them to do so.

Why Static Billboard Trucks?

Mobile Billboard Truck targeting the right audience is one of the important factors in all advertising campaigns. It is easy to achieve this feat through mobile advertisements.  Another advantage is billboard advertising cannot be blocked like online ads. As per a recent survey, online ad blocking grew by 90%. Many users resort to blocking ads to avoid irrelevant content from flooding their inboxes. So, more than online ads, mobile billboards ads can get more exposure among the masses. Also, it is a common practice to switch channels during ad time. Advertisements are focused to garner views during prime time of popular shows on TV and radio. But most listeners and viewers try to avoid ads as it disrupts entertainment. This makes mobile billboard ads more effective than traditional ads.  These are extremely effective with grand openings, product launches and festival advertising. Mobile Marketing is efficient in any campaign.  Book a Zoom meeting with a marketing consultant today.

The Strategy

  • Mobile marketing campaigns on a truck are designed to reach specific out-of-home (OOH) demographic groups in targeted locations with high frequency and impact. Typically, all that is needed are 1 to 3 mobile ad trucks to saturate an event or grand opening.
  • Billboard mobility enables exposure at any time and place the advertiser may choose, resulting in mobile ads exposed to immediate and potential customers.
  • Large billboard ads rolling slowly in front of 100's or 1000's of eyes have a lasting impression on viewers for days and weeks after seeing them. 

Measuring the Results

Our Mobile Billboard Truck measuring system includes shadowfence reporting.  Shadowfencing is a dynamic geofence that shadows the mobile billboard wherever it drives. The mobile billboard unit’s GPS data automatically changes the digital campaign’s targeting parameters to serve ads within 200 meters of the mobile billboard in real-time.  A five-minute trail continues to serve ads to those who just viewed the mobile billboard. 


While the mobile display impression is served in real-time to the OOH audience, a benefit to shadowfencing is to collect first-party data. Device IDs of those closest to the mobile billboard or bus advertisement can be collected for retargeting initiatives. Essentially, an advertiser can retarget the OOH audience on their devices the next time they’re using their phones, at home, work or wherever they go throughout their day. 

    Connect With Us

    DOWNLOADS AMERICAN GUERILLA MARKETING 2022 DECKS

    Click the files to download more information.  

    AGM_LED_Mobile_Billboard_Web (pdf)Download
    AGM_NYC_WALLSCAPES_Web (pdf)Download
    AGM_NYC_PREMIERE_DIGITAL_BILLBOARDS_Web (pdf)Download

    Copyright © 2023 American Guerilla Marketing - All Rights Reserved.

    • Home
    • Services
    • Portfolio/Campaigns
    • Consultations
    • About
    • Times Square
    • Contact Us
    • Chicago
    • Vegas
    • LA

    This website uses cookies.

    We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

    Accept