Mobile Billboard Truck

• Mobile marketing campaigns on a truck are designed to reach specific out-of-home (OOH) demographic groups in targeted locations with high frequency and impact. Typically, all that is needed are 1 to 3 mobile ad trucks to saturate an event or grand opening.
  
• Billboard mobility enables exposure at any time and place the advertiser may choose, resulting in mobile ads exposed to immediate and potential customers.
  
• Large billboard ads rolling slowly in front of 100's or 1000's of eyes have a lasting impression on viewers for days and weeks after seeing them. 

Our Mobile Billboard Truck measuring system includes shadowfence reporting.  Shadowfencing is a dynamic geofence that shadows the mobile billboard wherever it drives. The mobile billboard unit’s GPS data automatically changes the digital campaign’s targeting parameters to serve ads within 200 meters of the mobile billboard in real-time.  A five-minute trail continues to serve ads to those who just viewed the mobile billboard. 

While the mobile display impression is served in real-time to the OOH audience, a benefit to shadowfencing is to collect first-party data. Device IDs of those closest to the mobile billboard or bus advertisement can be collected for retargeting initiatives. Essentially, an advertiser can retarget the OOH audience on their devices the next time they’re using their phones, at home, work or wherever they go throughout their day.