Disney + Case Study

American guerilla Marketing is pleased to have worked with Disney to implement a trailblazing guerilla marketing campaign that intended to transform the user experience and increase Disney+ membership numbers. Disney aimed to grow the number of Disney+ members by improving its content choices, addressing any issues, and gathering vital information into user impressions.

This cutting-edge guerilla marketing tactic includes implementing a thorough plan to interact directly with Disney+ users. Our team probed the brains of subscribers via a series of focused surveys, focus groups, and in-person conversations, gathering their comments, preferences, and ideas. Disney obtained important information that will guide their future strategic choices by aggressively seeking out and listening to the views of the subscribers.

The campaign included a variety of online and physical touchpoints, offering a thorough and multifaceted approach to data collecting. Dedicated brand ambassadors connected with consumers via strategic alliances with certain Disney+ retail locations, assisting them individually and helping them through the survey process. Additionally, in order to get input from a larger audience and guarantee that a variety of viewpoints were recorded, our team made use of digital platforms including online surveys and social media listening.

Disney's future projects benefited greatly from the knowledge gained via this innovative guerilla marketing strategy. The immediate input from subscribers was very helpful in improving the user experience, adjusting the content options, and resolving any issues. Disney was able to adapt their content selection and platform features to match the changing requirements and expectations of their audience by actively integrating subscriber feedback into their decision-making processes.

Through this teamwork in data collecting and analysis, Disney saw a huge increase in the number of subscribers for Disney+. Disney was able to develop a more customer-centric platform, nurture loyalty, and draw new members by harnessing the power of guerilla marketing and the direct connection with their audience. These customers felt that their views were heard and cherished.

We at American Guerilla Marketing are committed to using cutting-edge marketing techniques to assist our customers in transforming their companies. We can assist you in gaining insightful information, improving user experiences, and fostering sustainable development by using distinctive guerilla marketing strategies and actively engaging consumers in the decision-making process. To learn how our data-driven strategy can strengthen your brand and surpass your marketing objectives, get in touch with us right now.

The Disney Guerilla Marketing Campaign activation utilized brand ambassadors, LED Mobile billboard trucks, food trucks, and mobile showrooms.

• Mobile LED billboard trucks were used to capture pedestrians' attention as they passed by.

• Brand Ambassadors and Talent were hired to greet, mingle with, entertain surveyors, and direct data gathering.

• Food trucks were positioned to maintain surveyors' attention and location while they waited.

• Mobile showroom trucks were equipped with iPads for touchscreen surveys to streamline data. The showroom also had Wi-Fi to send data to Google Sheets for real time analysis.

For 5 days, the Disney+ data train circulated among different geographic locations in Manhattan based on subscriber demographics.