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NOW ACCEPTING ALL MAJOR CRYPTO CURRENCIES
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Disney, one of the most well-known companies in the world, launched an unconventional mobile marketing initiative to conduct surveys after debuting its new streaming service, Disney+. This guerrilla marketing campaign was designed to gather critical feedback from subscribers regarding their experience with Disney+ shortly after the service's launch.
By employing this unique guerrilla marketing technique, Disney hoped to gain valuable insights into subscriber perceptions that could be used to enhance the user experience, improve the content selection, address any issues, and boost subscriber numbers for Disney+.
The activation utilized brand ambassadors, mobile LED billboard trucks, food trucks, and mobile showrooms.
For 5 days, the Disney+ data train circulated among different geographic locations in Manhattan based on subscriber demographics.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
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