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T Mobile Case Study

Metro by T-Mobile, one of the biggest cell phone networks in the world, started a survey in stores to find out what customers thought of its "Rule Your Day" prepaid campaign. This guerrilla marketing initiative gathered critical feedback on the new service. 

INSIGHTS, STRATEGY & TACTICS

The Facts

The strategy was to plan a unique opportunity to answer key research questions and evaluate the outcomes of their new pre-paid services using attention-grabbing LED mobile billboard trucks and welcoming tactics through face-to-face guerrilla marketing. 

The Right Activations

The activation utilized Brand Ambassadors and mobile LED billboard trucks


  • Mobile LED billboard trucks were used to capture pedestrians' attention as they passed by.


  • Brand Ambassadors were hired to greet, mingle with, and direct surveyors.

The Right Locations

There are 94 Metro by T-Mobile stores in the 5 boroughs of New York City.  Brand ambassadors were placed at each location and our mobile LED billboard fleet visited each location every hour for 30 days on a rotating schedule through assigned zip codes. 

The Right incentives

Consumers received a special offer after completing the survey and sign-up. OnePlus Nord N10 5G phones were given to customers who met the right criteria. 

T Mobile Campaign Photos

 DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

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