NOW ACCEPTING ALL MAJOR CRYPTO CURRENCIES
NOW ACCEPTING ALL MAJOR CRYPTO CURRENCIES
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Metro by T-Mobile, one of the biggest cell phone networks in the world, started a survey in stores to find out what customers thought of its "Rule Your Day" prepaid campaign. This guerrilla marketing initiative gathered critical feedback on the new service.
The strategy was to plan a unique opportunity to answer key research questions and evaluate the outcomes of their new pre-paid services using attention-grabbing LED mobile billboard trucks and welcoming tactics through face-to-face guerrilla marketing.
The activation utilized Brand Ambassadors and mobile LED billboard trucks
There are 94 Metro by T-Mobile stores in the 5 boroughs of New York City. Brand ambassadors were placed at each location and our mobile LED billboard fleet visited each location every hour for 30 days on a rotating schedule through assigned zip codes.
Consumers received a special offer after completing the survey and sign-up. OnePlus Nord N10 5G phones were given to customers who met the right criteria.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
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