T Mobile Case Study

The strategy was to plan a unique opportunity to answer key research questions and evaluate the outcomes of their new pre-paid services using attention-grabbing LED mobile billboard trucks and welcoming tactics through face-to-face guerrilla marketing. 

The activation utilized Brand Ambassadors and mobile LED billboard trucks

• Mobile LED billboard trucks were used to capture pedestrians' attention as they passed by.

• Brand Ambassadors were hired to greet, mingle with, and direct surveyors.

There are 94 Metro by T-Mobile stores in the 5 boroughs of New York City.  Brand ambassadors were placed at each location and our mobile LED billboard fleet visited each location every hour for 30 days on a rotating schedule through assigned zip codes. 

Consumers received a special offer after completing the survey and sign-up. OnePlus Nord N10 5G phones were given to customers who met the right criteria.