Microsoft/FOTA Case Study

American Guerilla Marketing has a track record of increasing customer involvement and delivering quantifiable outcomes. The case study of FOTA, a cutting-edge software business that sought to boost downloads of its ground-breaking program, provides a striking illustration of our success. FOTA was able to obtain premium advertising space via our strategic alliance in Times Square and the NASDAQ.

Out-of-home advertising has enormous potential, and FOTA realized this and trusted American Guerilla Marketing to develop a very effective campaign. The initial phase entailed renting advertising space in Times Square, one of the most well-known locations for advertisements worldwide. This tactical choice enabled FOTA to reach the greatest number of daily visitors, numbering hundreds of thousands. FOTA's striking advertisement dominated Times Square for four weeks, resulting in an amazing 1.5 million impressions.

"The advertising had a significant influence." FOTA . Compared to those who hadn't seen the advertisement, customers exposed to the Times Square out-of-home advertisement were over 89% more inclined to visit the FOTA site and download the app. This information shows how out-of-home advertising may influence real customer behavior and conversions.

FOTA skillfully targeted a valuable demographic of investors, business experts, and IT enthusiasts by purchasing advertising space in this well-known financial area. The simultaneous listings on NASDAQ and Times Square boosted FOTA's brand recognition and established them as a pioneer in the software sector.

This effective case study serves as an example of the effectiveness of planned out-of-home advertising. The proficiency of American Guerilla Marketing in deciding on top advertising locations and developing appealing campaigns was crucial in helping FOTA accomplish its goals. FOTA saw a huge increase in brand recognition and consumer engagement after generating 4.7 million impressions and encouraging a large rise in app downloads.

American Guerilla Marketing is your go-to partner if you want to increase brand awareness, encourage consumer behavior, and get measurable results. To learn more about how our cutting-edge out-of-home advertising solutions may help your company soar, get in touch with us right now.

Source: Reveal Mobile, Cookies, Inc. 

Source: Geopath

Through our partnership with Reveal Mobile, the out-of-home assets in the campaign were geofenced, and the mobile IDs of consumers who passed through the geofences were recorded. 

Using a control vs. exposed methodology, the study aimed to measure two things:

• Whether visits to the download portal increased for both groups from before the campaign to after it.
• Whether the increase in visits was significantly higher for the exposed group versus the control area.