Microsoft/FOTA Case Study

Consumers were over 89% more likely to visit the portal and download FOTA after seeing an out-of-home ad than those unexposed to the ad. FOTA contracted ad space in Times Square, NASDAQ for 4 weeks, delivering 1.5 million impressions. 

SOURCE: REVEAL MOBILE, COOKIES, INC. 

SOURCE: GEOPATH 

Through our partnership with Reveal Mobile, the out-of-home assets in the campaign were geofenced, and the mobile IDs of consumers who passed through the geofences were recorded. 

Using a control vs. exposed methodology, the study aimed to measure two things:

• Whether visits to the download portal increased for both groups from before the campaign to after it.
• Whether the increase in visits was significantly higher for the exposed group versus the control area.