NOW ACCEPTING ALL MAJOR CRYPTO CURRENCIES
NOW ACCEPTING ALL MAJOR CRYPTO CURRENCIES
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FOTA (Fight for the Ages) is a hybrid MOBA-RPG game developed in Singapore. Set in a fantasy world with diverse races, FOTA leverages NFT technology so players can own valuable digital assets in-game. Microsoft acquired this play-to-earn game and rebuilt the platform to explore the Metaverse. Within 30 days of launch, FOTA increased new customer acquisitions and expanded globally into America and Europe.
Consumers were over 89% more likely to visit the portal and download FOTA after seeing an out-of-home ad than those unexposed to the ad. FOTA contracted ad space in Times Square, NASDAQ for 4 weeks, delivering 1.5 million impressions.
SOURCE: REVEAL MOBILE, COOKIES, INC.
SOURCE: GEOPATH
Through our partnership with Reveal Mobile, the out-of-home assets in the campaign were geofenced, and the mobile IDs of consumers who passed through the geofences were recorded.
Using a control vs. exposed methodology, the study aimed to measure two things:
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
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