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The NASDAQ Digital Billboard
The Brill Building Digital Billboards

INSIGHTS, STRATEGY & TACTICS

The Facts

Quint.io, a cutting-edge software provider looking to increase brand awareness and encourage downloads of its ground-breaking application, teamed up with American Guerilla Marketing to carry out a very effective marketing campaign. Quint.io's case study demonstrates the astounding efficiency of our techniques in attracting clients and producing quantifiable results. Quint.io was able to gain top-tier advertising space on the digital billboards of the NASDAQ and the Brill Building in Times Square by using our strategic partnerships.


Quint.io hired American Guerilla Marketing to develop an effective campaign after seeing the enormous potential of out-of-home advertising. Securing advertising space in Times Square, a recognized international advertising hotspot, was the first step. Quint.io was able to reach a huge audience of millions of daily visitors because to this tactical choice. For an amazing four weeks, Quint.io's fascinating advertisement dominated the Times Square digital billboards.


The advertising effort had a big influence. Customers were over 67% more likely to visit Quint.io's website and download the software if they had seen the Times Square out-of-home advertisement than if they hadn't. This information highlights the genuine impact of out-of-home advertising on influencing actual consumer behavior and generating conversions.


Quint.io increased its presence on the digital billboards at NASDAQ, a famous financial location, to increase the campaign's exposure and reach. Quint.io increased brand awareness and positioned itself as an industry leader by deliberately focusing on investors, business professionals, and technology enthusiasts. Quint.io's exposure was boosted by simultaneously displaying on digital billboards in Times Square and the NASDAQ, which enhanced its status as a pioneer in the software industry.


This compelling case study serves as an example of the potency of well thought-out out-of-home advertising. Quint.io's success was greatly aided by American Guerilla Marketing's skill in picking effective advertising venues and creating effective campaigns. Quint.io had a phenomenal rise in brand awareness and consumer engagement with 6.2 million impressions and a significant increase in app downloads.


American Guerilla Marketing is your go-to partner when it comes to boosting brand recognition, influencing customer behavior, and producing quantifiable outcomes. To learn more about how Quint.io-like out-of-home advertising solutions from our firm may help your business succeed, get in touch with us right now.


The Right Locations

 They targeted highly populated and trafficked areas like Times Square to target young and trendy professionals with the Brill Building and NASDAQ digital billboards.

The Right Creative

 Quint.io's creative and eye-catching campaign showcased their expertise in out-of-the-box marketing strategies. The campaign utilized massively sized QR extensions, leaving a lasting impression on viewers and providing a unique interactive experience. 

Quint.io Campaign Videos

QUINT.IO on the NASDAQ

QUINT.IO on the brill building

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

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Times Square's Spectacle: The Billboard at 20

March 20, 2023|Billboard Advertising

The enormous electronic billboards and video screens that had come to represent the city that never sleeps
The enormous electronic billboards and video screens that had come to represent the city that never sleeps

 

The bright lights of the massive electronic billboards illuminate Times Square's busy streets. In a kaleidoscope of colors and motion, many neon signs and huge video screens advertised the newest Broadway shows, movies, TV shows, and products. No matter what time of day or night it was, the bright screens and signs of Midtown Manhattan never stopped putting on a spectacular electronic show.

The enormous electronic billboards and video screens that had come to represent the city that never sleeps drew tourists from all over the world to the well-known intersection to take in the frenetic atmosphere and energy of Times Square. Times Square's world-famous billboards, with their bright lights and moving digital displays, made both New Yorkers and tourists feel excited. Today we will highlight one of our favorite billboards, 20 Times Square.


The short history of the famous billboard at New York City's 20 Times Square.
The short history of the famous billboard at New York City's 20 Times Square.

The Billboard at 20 Times Square

A Brief History of 20 Times Square.

The short history of the famous billboard at New York City's 20 Times Square.
About a century has passed since the billboard at 20 Times Square in New York City first appeared. The billboard was first built in the early 1900s to promote Broadway plays and numerous consumer items. The billboard evolved into a recognizable representation of the commotion of the city as Times Square became a center of culture in the early 20th century.
In the 1950s, cigarette firms began using the billboard to advertise their cigarettes to the tens of thousands of people that pass through Times Square every day. The billboard rotated between advertising for entertainment, booze, and cigarettes for many years.

The 1980s saw a prohibition on cigarette advertisements on billboards due to worries about the impact of tobacco promotion on public health. Thereafter, advertisements for several additional goods and media were shown on the billboard at 20 Times Square. The billboard evolved into a digital video display in the twenty-first century.

The billboard at 20 Times Square is still a well-known part of Times Square. It continues to show digital ads for big businesses, which cements its place as an important figure in the history of advertising and business in New York City. In the center of Times Square, the billboard has been observing history for more than a century.


Generations of New Yorkers and tourists have been amazed by this billboard's huge size and eye-catching content.
Generations of New Yorkers and tourists have been amazed by this billboard's huge size and eye-catching content.


The Massive Electronic Billboard Towering Over 20th Times Square.

A cultural landmark may be found in the center of New York City, among the noise and confusion of yellow cabs, tourists, and tall buildings. One of the most identifiable sites in Manhattan is the enormous LED billboard in 20 Times Square. This billboard, which is 20 stories tall and spans a whole city block, has been showing vivid LED ads for years.

Generations of New Yorkers and tourists have been amazed by this billboard's huge size and eye-catching content. It is now an important part of the city's cultural landscape. It shows how busy the streets are, how grand the buildings are, and how important business and advertising are to the city's economy.

Whether you like it or not, the enormous billboard at 20 Times Square is a necessary component of visiting New York City. It has evolved into more than simply another area for advertising; it now serves as a monument to the city in all its aspiration, extravagance, and magnificence. The billboard in 20th Times Square has rightfully earned its reputation as an iconic symbol of New York after towering over its residents and visitors for so many years.


A cultural landmark may be found in the center of New York City
A cultural landmark may be found in the center of New York City

American Guerilla Marketing

justin@americanguerillamarketing.com

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