Buy Billboards in Times Square

Buy billboards in Times Square.  A 10-play programmatic package  at 1530 Broadway is $1,250. Over the course of your selection's three hours, approximately one play will be shown every 18 minutes on this digital billboard. For an extra $350, a professional video of your advertisement playing in Times Square will be made available. Ideal for use as ad extensions on social media, Google company profiles, etc., for PR photos. Lead Time 48 hours.

Buy billboards in Times Square. A 900-play programmatic package on NASDAQ is $13,900. This bundle includes 900 10-second consecutive slots and 15 minutes of non-interrupted exclusive plays on the NASDAQ. For an extra $350, a professional video of your advertisement playing in Times Square will be made available. Ideal for use as ad extensions on social media, Google company profiles, etc., for PR photos.  Lead Time 48 hours.

 Activating a billboard in Times Square is a multi-step process that involves working with advertising companies, creating compelling content, and going through a few technical steps to get your ad displayed. Here are the general steps you would follow:

• Find an Advertising Vendor: The first step in activating a billboard in Times Square is to contact an advertising vendor who manages billboards in the area such as American Guerilla Marketing, expressing your interest in purchasing billboard space. Contact us now.
• Choose a Billboard: After contacting a vendor, you'll work with them to select the right billboard for your needs. Factors to consider include the size of the billboard, its specific location in Times Square, whether it's a traditional or digital billboard, and the duration of your ad placement.
• Determine Your Budget and Schedule: Work with your vendor to determine the cost and set a schedule for your ad. Prices can vary significantly based on the factors mentioned above. Also, keep in mind that you might be sharing the billboard with other advertisers, especially if it's a digital billboard.
• Design Your Ad: Once the logistics are sorted, it's time to create your ad. This might involve working with a graphic designer or an advertising agency. Remember, your ad should be visually striking and send a clear message quickly since people often only glance at billboards briefly.
• Submit Your Ad for Approval: After your ad is created, you'll need to submit it to the vendor for approval. They'll ensure it meets all the necessary technical specifications and adheres to any content guidelines.
• Technical Setup: Once approved, the billboard company will take care of the technical side of getting your ad up and running. For digital billboards, this typically involves uploading your ad to the billboard's system and scheduling it to play at the agreed-upon times.
• Launch: Finally, your ad goes live according to the agreed-upon schedule. It's important to have someone on-site or have the company confirm that everything has launched correctly, and the ad displays as intended.
• Measure Impact: After your billboard is live, be sure to measure its impact. This can be challenging with billboard advertising, but you can use strategies like special promotions, unique URLs, or QR codes to track engagement resulting from the billboard.

Activating a billboard in Times Square can be a complex process that requires substantial investment, but it can also provide significant visibility and exposure for your brand. It's always recommended to work with experienced professionals, from design to execution, to make the most of this unique advertising opportunity.

Purchasing billboard space in Times Square, one of the most iconic advertising spaces globally, is no small feat. It demands a substantial investment, strategic planning, and the ability to grab attention amidst a sea of vibrant, large-scale advertisements. Below, we've compiled a list of tips to help you make the most of your Times Square billboard purchase.

• Set Clear Goals: Before you even consider purchasing space, you need to establish your campaign goals. Are you trying to increase brand awareness, launch a new product, or perhaps drive more traffic to your website? Your goals will shape your design, message, and the measurement of your campaign's success.
• Know Your Budget: Advertising in Times Square isn't cheap, so having a clear budget is essential. Billboard prices can range from a few thousand dollars to well over a million per month, depending on the size, location, and duration of your ad.
• Choose the Right Location: Not all billboards in Times Square are created equal. The location and size of the billboard can significantly impact its visibility. Spend time in the area and observe which billboards attract the most attention. Consult with advertising agencies specializing in Times Square billboards to make an informed decision.
• Design for Impact: Your billboard needs to stand out amongst the flash and dazzle of Times Square. Use bold, bright colors, large text, and simple yet memorable visuals. Remember, your audience will likely only glance at your billboard for a few seconds, so your message must be clear and immediate.
• Leverage Digital Capabilities: Many Times Square billboards are digital, allowing for video and animated content. Use this to your advantage by creating dynamic content that grabs attention. Consider integrating social media feeds, countdowns, or other real-time elements to increase engagement.
• Plan for Long-Term Exposure: Given the cost, consider running your ad for a longer duration to maximize exposure. Brands that advertise consistently in Times Square become synonymous with the location, enhancing their credibility and recognition.
• Time It Right: Timing is crucial when it comes to billboard advertising. If your product or service is seasonal, make sure your ad runs during the relevant time of year. Also, consider aligning your campaign with major events happening in or around Times Square to capitalize on increased footfall.
• Measure Your Success: Finally, have a plan in place to measure the success of your campaign. This could involve tracking website traffic, social media engagement, or sales numbers during and after the campaign.

Remember, while having a billboard in Times Square can be an excellent way to increase visibility and awareness, it's part of a larger marketing strategy. Make sure it complements your other marketing efforts and aligns with your overall brand message. With the right planning and execution, a Times Square billboard can provide a substantial return on investment and elevate your brand to new heights.

How can I advertise in Times Square? At American Guerilla Marketing, we provide advertising solutions for Times Square. Contact us to discuss your specific requirements and explore the available options.

What types of advertising formats are available in Times Square? Times Square offers a variety of advertising formats, including digital billboards, video screens, electronic displays, and interactive installations. We can help you choose the format that best suits your campaign goals.

How much does advertising in Times Square cost? Advertising costs in Times Square vary depending on factors such as location, duration, and the specific advertising format chosen. Please reach out to us for a personalized quote based on your campaign needs.

Can I target a specific audience with my Times Square advertisement? Yes, with the diverse range of advertising options available in Times Square, you can target specific audience segments based on factors such as location, time of day, and content customization. We can assist you in refining your targeting strategy.

How long can my advertisement run in Times Square? The duration of your Times Square advertisement can be customized based on your campaign objectives and budget. Whether you need a short-term promotion or a long-term presence, we can tailor a solution to meet your requirements.

Are there any restrictions or guidelines for Times Square advertising? Times Square has certain regulations and guidelines that govern advertising content and size. Our team is well-versed in these guidelines and can ensure your advertisement complies with all necessary requirements.

Can I track the performance of my Times Square advertisement? Yes, we provide performance tracking and reporting services to gauge the effectiveness of your Times Square advertising campaign. Our analytics tools offer valuable insights into reach, engagement, and audience response.

Can I combine Times Square advertising with other marketing strategies? Absolutely! Times Square advertising can be seamlessly integrated with other marketing strategies to create a comprehensive and impactful campaign. Our team can help you develop a cohesive marketing plan that leverages the power of Times Square alongside other channels.

How far in advance should I book my Times Square advertising? Times Square is a highly sought-after advertising location, so it's advisable to book well in advance to secure your desired dates and locations. Contact us as early as possible to discuss your campaign timeline and secure your advertising space.

How can I get started with Times Square advertising? Getting started is easy! Simply reach out to American Guerilla Marketing to discuss your advertising goals and budget. Our team will guide you through the process, from selecting the right format to executing your Times Square advertising campaign.

In Times Square, the advertising market is not typically segmented by specific geographic areas within the square itself. Instead, advertisers compete for the attention of the millions of visitors who pass through Times Square each year. The entire Times Square area is considered a single advertising market, offering various types of advertising opportunities. However, it's important to note that specific locations within Times Square may have different levels of visibility and foot traffic, which can impact the effectiveness of advertising campaigns. Here are some notable advertising opportunities in Times Square:

• Digital Billboards and Screens in Times Square: Times Square is famous for its vibrant and high-resolution digital billboards and screens. Advertisers can secure space on these iconic displays to capture the attention of pedestrians and drivers passing through the area.
• Building Facades and Wraparound Ads in Times Square: The facades of buildings in Times Square offer large advertising spaces that can be utilized for wraparound ads or immersive brand experiences. These captivating displays allow advertisers to create visually stunning and attention-grabbing campaigns.
• Static Billboards and Signage in Times Square: Along with digital billboards, static billboards and signage are prevalent in Times Square. These traditional advertising spaces provide opportunities for brands to showcase their messages in a visually impactful way.
• Pedestrian Plazas and Sidewalks in Times Square: The pedestrian plazas and sidewalks in Times Square are filled with bustling crowds. Advertisers can utilize street-level advertising such as branded kiosks, sidewalk decals, and interactive installations to engage with pedestrians and create memorable experiences.
• Transit Hubs and Transportation Advertising in Times Square: Times Square is a major transportation hub, with numerous subway stations and bus stops in the vicinity. Advertisers can leverage advertising space within these transit areas to reach commuters and travelers passing through Times Square.
• Retail Stores and Digital Screens in Times Square: Many retail stores in Times Square have large window displays and digital screens that can be used for advertising purposes. Brands can partner with these stores to showcase their products and promotions to the extensive foot traffic in the area.
• Event Sponsorship and Activation in Times Square: Times Square hosts various events throughout the year, including New Year's Eve celebrations, concerts, and promotional activations. Advertisers can align their brands with these events through sponsorship and experiential marketing to engage with event attendees.

While there may not be distinct geographic areas within Times Square's advertising market, advertisers have the opportunity to select specific locations, sizes, and types of advertising spaces based on their campaign objectives and budget. The key is to strategically choose the most visible and high-traffic areas to maximize the reach and impact of the advertising message within the broader Times Square environment.