Coaster Printing and Distribution Services

Coaster Printing and Distribution services  is a creative option to spread your message in a relaxing environment. The venue places the coasters on the dining or bar tables generating a direct impact on consumers who receive the message in their hands. This is guaranteed impressions, as they have to take the coaster in their hands. Approximately 1,500 coasters/month can be distributed by each venue generating estimated 0.7M of impressions/month. The ‘unusual’ raises level of interest in consumer and hence their willingness to expend cognitive effort to process message.

American Guerilla Marketing coasters are viewed by on average 4-6 other people in a relaxing environment enabling your target audience to better assimilate your message. Bar coasters advertising programs can be run locally or nationwide. Most of the metropolitan regions are covered

For purpose of comparison, consider the costs of a traditional OOH as benchmark, e.g. Billboards. The costs of billboards depends on format, circulation and demographics. Traditional billboards can cost between $14,000 and 20,000/month in larger markets.

For the same cost, the advertiser can place its message on 40,000 bar or restaurant coasters at 20 different venues during the same time.

Coupon Codes, web addresses, phone numbers and more can be incorporated in the ad message to increase the effectiveness of this direct marketing media and can be used to track campaign results. American Guerilla Marketing coaster ads can target specific demographics when selecting correlating venues for placement.