Projection Media and Projection Mapping

 Projection Advertising

What does "projection media" exactly mean? Large, attention-grabbing advertisements are shown using projection media, which is also known as projection mapping advertising. These advertisements are projected onto the walls of a building, transforming the walls themselves into immediate works of art. It is a kind of under-the-radar marketing that offers a high degree of flexibility and exposure.

How does projection media work?

A picture or series of moving images may be projected onto a surface, which is most often a projection screen. The vast majority of projectors produce an image by shining light through a very narrow lens, although some of the newest projectors can project an image directly using lasers.

What is projection mapping?

Through the use of projection mapping, it is possible to superimpose video onto any surface, including highways and buildings. A pre-production method is used in projection mapping to fit pictures into a 3D model of a structure to make them seem as if they have been painted on.