T Mobile Case Study

The "Rule Your Day" campaign from T-Mobile was painstakingly created to provide a singular chance to respond to important research questions and evaluate the effect of their cutting-edge pre-paid services. To engage the target population, the campaign used eye-catching LED mobile billboard trucks and face-to-face guerilla marketing strategies.

The plan included two steps: First off, the attention-grabbing LED mobile billboard trucks made sure that T-Mobile's message was seen and heard by as many people as possible. These engaging and colorful displays circulated among busy locations, drawing onlookers' attention and establishing a lasting brand presence. This strategy served as a potent instrument for brand recall and identification in addition to arousing interest.

Second, direct, individualized contacts with the audience were established via face-to-face guerilla marketing strategies. Potential consumers were engaged by the American Guerilla Marketing survey team who gave them a warm welcome, individualized information, and the opportunity to sample the advantages of the new pre-paid services. Through this hands-on approach, the American Guerilla Marketing survey team was able to directly engage with the target market and get insightful input. It also helped to establish a feeling of trust and authenticity.

T-Mobile was able to obtain profound insights into customer perceptions, preferences, and reactions via the "Rule Your Day" campaign by fusing the power of LED mobile billboard trucks with the customized touch of face-to-face guerilla marketing. These data-driven findings were crucial for assessing the performance of their new pre-paid services and guiding next marketing plans.

The T-Mobile "Rule Your Day" campaign is proof of the potency of clever guerilla marketing and thoughtful data analysis. T-Mobile engaged their target audience effectively, collected valuable insights, and finally established themselves as a leader in the cutthroat telecom sector by designing and putting into practice a thorough strategy.

The T-Mobile Rule Your Day Campaign activation utilized brand ambassadors and LED mobile billboard trucks.

• Mobile LED billboard trucks were used to capture pedestrians' attention as they passed by.

• Brand Ambassadors were hired to greet, mingle with, and direct surveyors.

There are 94 Metro by T-Mobile stores in the five boroughs of New York City.  Brand ambassadors were placed at each location, and our LED Mobile Billboard Truck fleet visited each location every hour for 30 days on a rotating schedule through assigned zip codes. 

Consumers received a special offer after completing the survey and sign-up. OnePlus Nord N10 5G phones were given to customers who met the right criteria.