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American Guerilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services. 

  • Home
  • Guerrilla Marketing
  • Times Square Billboards
  • Los Angeles Billboards
  • Billboard Advertising
  • International Advertising
  • Campaigns
  • Content Creation
  • Augmented Reality
  • Data Collection
  • About
  • Contact Us

See why our clients love American Guerilla Marketing

A New York-based media planning and media buying agency

Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

AGM is America's premier Guerrilla Marketing Agency

Sidewalk Stencil Activations

Endorsed by presidential candidates

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Drone Light Show Activations

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Wild Posting Activations

Leading Campaigns for Top Companies Worldwide

Activations Delivered to Thousands in Stadiums

Leading Campaigns for Top Companies Worldwide

About our media planning and media buying agency

We are media Planners and Buyers

We are a media planning and media buying agency providing services for regional and international billboard advertising solutions augmented reality programs and guerrilla marketing activations. The technology we use and the commitment of our marketing agency both contribute to the originality of our agency's work culture.

A global reach

As a media planning and media buying agency, our goal is to raise public awareness of your business though billboard advertising and guerrilla marketing, We use a number of cutting-edge marketing activations across a multitude of media channels. We carry out each of your activations.

The best tech on the market

Our media planning and media buying agency provides each customer with very individualized treatment using the latest marketing activation technology to offer creative, consulting, and planning services for all media channels.  Please explore our billboard advertising services and guerrilla marketing services

Award winning highly personalized service

Our trained, skilled, and polite media planning and media buying agency will give you service that is attentive, dedicated, and tailored to your needs. The Best of Brooklyn Award has been given to American Guerilla Marketing for billboard advertising and guerrilla marketing services.

The best Guerilla Marketing and Media Buying in the nation

Mobile Billboard Activations

 American Guerrilla Marketing excels in innovative guerrilla marketing strategies, having been recognized as the recipient of the Brooklyn's Best award for outstanding agency in 2022. 

Superb Media Placement

 American Guerrilla Marketing specializes in strategic media campaign planning and placement across the nation, providing the best possible rates for both digital and static inventory. 

Welcome to our media planning and buying agency

Media planning and buying Services

In advertising, media buying agencies are key players. They specialize in getting your brand noticed using tactics like billboard ads, guerrilla marketing, and advanced technology. They have a wide network across the US, securing top spots for your ads.


Billboards are especially effective, placed in busy areas to catch people's attention with creative designs and simple messages.


These agencies use their expertise and data to place ads where they'll have the most impact, maximizing your budget. They're also skilled in digital marketing, ensuring your message reaches people online too.


Partnering with a media buying agency means access to innovative strategies tailored to your brand. They blend traditional and digital approaches to reach the right audience at the right time.

As marketing evolves, so do these agencies, offering new ways to connect with consumers. They guide you through the changing landscape, turning your ideas into reality. Join forces with a media buying agency to elevate your brand's presence.

guerrilla marketing Services

In today's crowded advertising world, standing out requires fresh ideas. Guerrilla marketing, a clever and low-cost approach, does just that. This guide explores what guerrilla marketing is and how it can boost your brand's impact.


Understanding Guerrilla Marketing:


Guerrilla marketing is all about using unconventional methods to promote a product or service without a big budget. It was coined by Jay Conrad Levinson in 1984. The goal is to surprise people and create a buzz, engaging them in memorable ways.


The Pillars of Guerrilla Marketing:


  1. Innovation and Creativity: Using imaginative ways to reach the audience.
  2. Cost-Effectiveness: Getting results without spending a lot.
  3. Engagement: Connecting with people in personal ways.
  4. Surprise Element: Unexpected tactics leave a lasting impression.


Types of Guerrilla Marketing:


There are various forms:


  • Ambush Marketing: Associating with events without official sponsorship.
  • Viral or Buzz Marketing: Creating shareable content on social media.
  • Stealth Marketing: Advertising subtly, often through product placement.
  • Experiential Marketing: Giving consumers real-life experiences with the product.


Implementing a Guerrilla Marketing Campaign:


Follow these steps:


  1. Identify Your Goals: Know what you want to achieve.
  2. Know Your Audience: Understand who you're targeting.
  3. Be Creative: Think of unique ways to grab attention.
  4. Plan for Engagement: Encourage interaction from your audience.
  5. Measure Your Impact: Track how well your campaign is doing.


Guerrilla Marketing Success Stories:


Many brands have succeeded:

  • A beverage company put free drinks in branded fridges around cities, creating buzz.
  • A tech company projected games onto buildings, engaging people and sparking social media sharing.


Conclusion:


Guerrilla marketing is a powerful tool for brands. By focusing on creativity and engagement, it helps break through the advertising clutter and connect with audiences in meaningful ways. It's a strategy that continues to be effective in today's ever-changing marketing landscape.

How can American Guerilla Marketing help?

What is Guerrilla Marketing and how can it promote your brand?

Guerilla marketing is a smart and creative way for brands to advertise without spending a lot. It's all about doing things differently and getting people talking, like Burger King and Coca-Cola do. This type of marketing uses things like buzz and stealth tactics to get people interested and talking about a brand. Jay Conrad Levinson, the guy who came up with guerilla marketing, believed in making campaigns that stand out and involve customers in unique ways. Whether it's eye-catching outdoor displays or interactive online experiences, the goal is to create memorable moments that make people remember and talk about the brand. Nowadays, social media is a big part of guerilla marketing, helping brands spread their message even further and connect with more people. So, by being creative and using social media cleverly, brands can get the word out about their products without blowing their budget.

 

American Guerilla Marketing Blog Posts

 Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

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Top Guerilla Marketing Strategies at Texas Christian University

June 14, 2024|Guerrilla Marketing

Illuminated projections can captivate students' attention, often leading to significant buzz both on and off campus.
Illuminated projections can captivate students' attention, often leading to significant buzz both on and off campus.

Many companies struggle to effectively market to the college student demographic without facing administrative backlash. How can they achieve successful campus marketing?

Enter American Guerilla Marketing.

Leveraging years of expertise, they navigate campus marketing regulations seamlessly to reach students, driving brand engagement and event success.


Effective Marketing Strategies

Effective guerilla marketing at Texas Christian University necessitates well-thought-out, seamless tactics that respect campus guidelines.

To this end, American Guerilla Marketing offers innovative college activations—projection advertising, sidewalk stencils, and more—to engage students effectively. Their experience ensures a smooth execution and compliance with campus policies, minimizing risks of administrative backlash.

Going viral is another benefit, as college students dominate social media platforms.


Projection Advertising

Projection advertising stands as a shining beacon—literally—among the cutting-edge strategies for guerilla marketing at Texas Christian University.

Illuminated projections can captivate students' attention, often leading to significant buzz both on and off campus.

By utilizing the canvas of TCU's architecture, companies can create immersive, visually-stunning ads that resonate with the student body, elevating brand awareness and engagement. The natural gathering spots around campus provide perfect locations for eye-catching projections that can be seen from afar, creating curiosity and conversations.

Harnessing the power of light and creativity, projection advertising empowers brands to make a high-impact statement—one that's not only bold but also compliant with campus regulations. Our college-age teams ensure these activations are relatable, impactful, and often viral.


Wheatpasting and Sniping

Wheatpasting and sniping are two powerful guerilla marketing tools that excel in capturing attention, especially within the vibrant corridors of Texas Christian University.

These techniques enable brands to make enduring impressions without the hefty costs of traditional media.

When expertly executed, wheatpasting tactics involve placing strategically-designed posters in high-traffic areas, ensuring maximum visibility for brand logos, messages, and announcements. This approach creates a tapestry of engagement, conversation, and curiosity among students.

Sniping, meanwhile, entails the surreptitious placement of promotional materials in unexpected spots. This element of surprise captivates the student audience, leading to a surge in brand interaction. Engaging directly with the on-campus community, these methods are tailored to provoke immediate interest and long-term loyalty.


Sidewalk Stencils and Flyers

Sidewalk stencils and flyer distribution are potent guerilla marketing strategies at Texas Christian University, seamlessly blending creativity with precision to capture student attention.

  1. High-Impact Visibility - Placing stencils and flyers in high-traffic areas ensures maximum exposure to the student demographic.
  2. Cost-Effective - These methods offer high returns without the expense associated with traditional advertising channels.
  3. Ease of Implementation - Simple to execute, allowing for rapid deployment and consistent updates.
  4. Customizable Design - Adaptable to various branding needs, stencils and flyers can convey specific messages effectively.
  5. Immediate Feedback - Instant reaction from the student body helps in gauging the campaign's success and making real-time adjustments.

Employing sidewalk stencils enables brands to leave memorable imprints that merge beautifully with the college landscape.

Flyer distribution complements this by engaging students directly, fostering deeper brand connections and interactions.


Engaging the TCU Community

American Guerilla Marketing understands that engaging the TCU community requires a blend of innovative tactics and profound respect for the campus culture. By leveraging their vast experience and creative prowess, they craft campaigns that resonate deeply with students. Utilizing projection advertising, wheatpasting, and sidewalk stencils, they create captivating visuals that seamlessly integrate into the vibrant college atmosphere, driving enthusiasm and participation. Furthermore, their youthful teams, often composed of college-age individuals, ensure that interactions feel genuine and relatable. This approach not only captures the attention of students but also fosters a sense of community, making marketing efforts both impactful and meaningful.


Tailored Events for the Horned Frogs

Elevate the spirit of the Horned Frogs.

Tailored events can make all the difference. Our campaigns shine when aligned with the glorious traditions of TCU's esteemed Horned Frogs. Whether it is about rallying student spirit for a crucial football game or highlighting an upcoming event, our specialized approach guarantees maximum engagement. Dedicated to excellence, we understand the nuanced balance required in executing flawless guerrilla marketing at Texas Christian University.

Our methods are tried and true.

Strategies are designed to enhance the Horned Frogs' experiences - from fervent game day celebrations to impactful awareness campaigns - they resonate with TCU’s unique culture, offering first-class, on-the-ground activations.

From projection advertising to data collection, our tactics provide immersive experiences that engage students and amplify brand visibility. Particularly in college environments, where social media influence is rampant and swift, our methods are geared toward creating shareable moments that often go viral, ensuring a significant and lasting impact.

To sum up, American Guerilla Marketing boasts an impressive portfolio of successfully tailored events that resonate deeply with the Horned Frogs community. Their innovative and respectful approach has proven invaluable in creating events that are not only well-received but also celebrated. Ultimately, their expertise ensures that each activation leaves a lasting impression, aligning perfectly with TCU’s vibrant spirit.


Ticket Sales Promotions

Promoting ticket sales at Texas Christian University (TCU) is crucial to event success. College campuses present unique opportunities to generate excitement and anticipation for upcoming events, especially when leveraging guerilla marketing strategies.

Since 2016, American Guerilla Marketing, a premier marketing agency focused on colleges across the United States, has been harnessing creative techniques to capture the interest of students. Whether it's sharpening anticipation for football games or bolstering student involvement in other events, their team excels at creating buzz.

Indeed, it’s not merely about selling tickets but about building a fervent, lively environment that’s practically a hallmark of campus life. Whether it’s deploying sidewalk stencils that lead students on a visual journey or vibrant flyer distributions, these strategies ensure high engagement.

Executing such targeted campaigns is no small feat; hence, American Guerilla Marketing’s seasoned experience is indispensable. Their college-age brand ambassadors seamlessly blend into the campus fabric, making personal connections while promoting events in a genuinely relatable manner.

Through these efforts, promotions at TCU not only achieve immediate results but often gain momentum, turning students into enthusiastic participants and social media advocates.


Blending into Campus Life

American Guerilla Marketing understands how to integrate seamlessly within the vibrant tapestry of student life at Texas Christian University. Their approach ensures that marketing campaigns feel authentic, relatable, and unobtrusive, effectively resonating with the student body.

Their college-age representatives inherently understand the campus culture and communication styles, maximizing the impact of each guerilla marketing strategy executed.


College-Age Representatives

Their team is composed of dynamic and engaged college-age representatives who understand the student milieu, making their marketing efforts organically resonate with the TCU demographic.

Blending seamlessly with the campus environment, they deliver campaigns that feel both genuine and effective.

The representatives' ability to tap into the pulse of college life enables them to craft compelling narratives that resonate with a youthful audience, turning initiatives into vibrant, engaging experiences that students naturally want to participate in.

These representatives are uniquely positioned to transform casual interactions into meaningful engagements, leveraging their peers' propensity for social media sharing. This alignment ensures that each campaign not only reaches its target demographic but also has the potential to go viral, amplifying the brand's presence and influence.


Seamless Campus Integration

American Guerilla Marketing excels in understanding and navigating the unique landscape of college campuses.

  • Projection Advertising strategically placed to capture attention
  • Wheatpasting Campaigns designed for high visibility
  • Sniping for impactful, guerrilla-style placement
  • Sidewalk Stencils engaging students in their environment
  • Flyer Distribution precisely targeted for maximum reach
  • Survey Data Collection to gather essential insights
  • Brand Ambassadors who fit seamlessly into campus life

Their college-age representatives effectively blend in, making every marketing activation feel native and authentic.

This seamless integration fosters genuine connections with students that nurture long-term engagement.


Leveraging Social Media Trends

American Guerilla Marketing's keen understanding of social media trends ensures their campaigns resonate effectively with the dynamic college demographic. By tapping into the latest online trends, their activations not only capture attention but also encourage widespread sharing.

Through savvy promotions and creative content, such as "Instagram-worthy" moments or viral challenges, they create buzz that transcends campus boundaries. This not only amplifies the reach of their campaigns but also embeds the advertised message deeply into the students' social media feeds, leading to prolonged engagement and brand loyalty.


Viral College Activations

Viral college activations capture the imagination of students at Texas Christian University, sparking widespread interest and engagement.

In 2016, American Guerrilla Marketing's innovative guerilla marketing strategies resonated deeply with students and staff alike, making significant waves in campus culture and beyond.

Today, it's no secret that American Guerrilla Marketing possesses the expertise to craft experiences that become legendary among the student body at TCU and other universities.

Whether it’s the magic of a surprise flash mob, the intrigue of a midnight projection, or the allure of interactive installations, American Guerrilla Marketing knows how to make an impact.

These activations not only boost brand visibility but also create memorable moments that students cherish and share.


Social Media Dominance

Harnessing social media is a key aspect of guerilla marketing at Texas Christian University.

  1. Peer Engagement: College students engage each other organically, making social media campaigns resonate authentically.
  2. Event Promotion: Leverage platform reach to promote campus events and athletic matchups, driving local buzz.
  3. Creative Content: Unique content catered to this demographic tends to go viral, enhancing brand visibility.
  4. Student Influencers: Use college influencers to propel campaigns, ensuring relevancy and broader engagement.

Through leveraging these strategies, American Guerilla Marketing ensures maximum reach and impact.

Their representatives, being college-aged themselves, naturally blend in, making campaigns more relatable and effective.

 

American Guerilla Marketing

justin@americanguerillamarketing.com

Telegram: @americanguerillamarketing

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