American Guerilla Marketing
  • Home
  • Guerrilla Marketing
  • Times Square Billboards
  • Los Angeles Billboards
  • Billboard Advertising
  • International Advertising
  • Campaigns
  • Content Creation
  • Augmented Reality
  • Data Collection
  • About
  • Contact Us
American Guerilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services. 

  • Home
  • Guerrilla Marketing
  • Times Square Billboards
  • Los Angeles Billboards
  • Billboard Advertising
  • International Advertising
  • Campaigns
  • Content Creation
  • Augmented Reality
  • Data Collection
  • About
  • Contact Us

See why our clients love American Guerilla Marketing

A New York-based media planning and media buying agency

Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

AGM is America's premier Guerrilla Marketing Agency

Sidewalk Stencil Activations

Endorsed by presidential candidates

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Drone Light Show Activations

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Wild Posting Activations

Leading Campaigns for Top Companies Worldwide

Activations Delivered to Thousands in Stadiums

Leading Campaigns for Top Companies Worldwide

About our media planning and media buying agency

We are media Planners and Buyers

We are a media planning and media buying agency providing services for regional and international billboard advertising solutions augmented reality programs and guerrilla marketing activations. The technology we use and the commitment of our marketing agency both contribute to the originality of our agency's work culture.

A global reach

As a media planning and media buying agency, our goal is to raise public awareness of your business though billboard advertising and guerrilla marketing, We use a number of cutting-edge marketing activations across a multitude of media channels. We carry out each of your activations.

The best tech on the market

Our media planning and media buying agency provides each customer with very individualized treatment using the latest marketing activation technology to offer creative, consulting, and planning services for all media channels.  Please explore our billboard advertising services and guerrilla marketing services

Award winning highly personalized service

Our trained, skilled, and polite media planning and media buying agency will give you service that is attentive, dedicated, and tailored to your needs. The Best of Brooklyn Award has been given to American Guerilla Marketing for billboard advertising and guerrilla marketing services.

The best Guerilla Marketing and Media Buying in the nation

Mobile Billboard Activations

 American Guerrilla Marketing excels in innovative guerrilla marketing strategies, having been recognized as the recipient of the Brooklyn's Best award for outstanding agency in 2022. 

Superb Media Placement

 American Guerrilla Marketing specializes in strategic media campaign planning and placement across the nation, providing the best possible rates for both digital and static inventory. 

Welcome to our media planning and buying agency

Media planning and buying Services

In advertising, media buying agencies are key players. They specialize in getting your brand noticed using tactics like billboard ads, guerrilla marketing, and advanced technology. They have a wide network across the US, securing top spots for your ads.


Billboards are especially effective, placed in busy areas to catch people's attention with creative designs and simple messages.


These agencies use their expertise and data to place ads where they'll have the most impact, maximizing your budget. They're also skilled in digital marketing, ensuring your message reaches people online too.


Partnering with a media buying agency means access to innovative strategies tailored to your brand. They blend traditional and digital approaches to reach the right audience at the right time.

As marketing evolves, so do these agencies, offering new ways to connect with consumers. They guide you through the changing landscape, turning your ideas into reality. Join forces with a media buying agency to elevate your brand's presence.

guerrilla marketing Services

In today's crowded advertising world, standing out requires fresh ideas. Guerrilla marketing, a clever and low-cost approach, does just that. This guide explores what guerrilla marketing is and how it can boost your brand's impact.


Understanding Guerrilla Marketing:


Guerrilla marketing is all about using unconventional methods to promote a product or service without a big budget. It was coined by Jay Conrad Levinson in 1984. The goal is to surprise people and create a buzz, engaging them in memorable ways.


The Pillars of Guerrilla Marketing:


  1. Innovation and Creativity: Using imaginative ways to reach the audience.
  2. Cost-Effectiveness: Getting results without spending a lot.
  3. Engagement: Connecting with people in personal ways.
  4. Surprise Element: Unexpected tactics leave a lasting impression.


Types of Guerrilla Marketing:


There are various forms:


  • Ambush Marketing: Associating with events without official sponsorship.
  • Viral or Buzz Marketing: Creating shareable content on social media.
  • Stealth Marketing: Advertising subtly, often through product placement.
  • Experiential Marketing: Giving consumers real-life experiences with the product.


Implementing a Guerrilla Marketing Campaign:


Follow these steps:


  1. Identify Your Goals: Know what you want to achieve.
  2. Know Your Audience: Understand who you're targeting.
  3. Be Creative: Think of unique ways to grab attention.
  4. Plan for Engagement: Encourage interaction from your audience.
  5. Measure Your Impact: Track how well your campaign is doing.


Guerrilla Marketing Success Stories:


Many brands have succeeded:

  • A beverage company put free drinks in branded fridges around cities, creating buzz.
  • A tech company projected games onto buildings, engaging people and sparking social media sharing.


Conclusion:


Guerrilla marketing is a powerful tool for brands. By focusing on creativity and engagement, it helps break through the advertising clutter and connect with audiences in meaningful ways. It's a strategy that continues to be effective in today's ever-changing marketing landscape.

How can American Guerilla Marketing help?

What is Guerrilla Marketing and how can it promote your brand?

Guerilla marketing is a smart and creative way for brands to advertise without spending a lot. It's all about doing things differently and getting people talking, like Burger King and Coca-Cola do. This type of marketing uses things like buzz and stealth tactics to get people interested and talking about a brand. Jay Conrad Levinson, the guy who came up with guerilla marketing, believed in making campaigns that stand out and involve customers in unique ways. Whether it's eye-catching outdoor displays or interactive online experiences, the goal is to create memorable moments that make people remember and talk about the brand. Nowadays, social media is a big part of guerilla marketing, helping brands spread their message even further and connect with more people. So, by being creative and using social media cleverly, brands can get the word out about their products without blowing their budget.

 

American Guerilla Marketing Blog Posts

 Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

All Posts

Maximizing Mural Advertising in Washington, DC

July 10, 2024|Guerrilla Marketing

Mural advertising in urban areas increases foot traffic, drawing attention to brands and boosting local engagement.
Mural advertising in urban areas increases foot traffic, drawing attention to brands and boosting local engagement.

Murals transform urban landscapes, much like how mosaics breathe life into ancient ruins, infusing vitality into every corner of our environment.

Advertising transforms communities.

Harnessing the power of mural advertising in Washington, DC can elevate brands with unparalleled visibility.


Understanding Mural Advertising in Washington, DC

In the dynamic landscape of Washington, DC, mural advertising represents a unique fusion of art and commercial message.

When companies consider investing in mural advertising, the city’s diverse neighborhoods offer a vibrant canvas. Each mural, strategically placed, becomes a visual anchor within the community.

American Guerilla Marketing leads the nation's guerilla marketing mural industry. Their team of 45+ talented mural artists is ready to bring your vision to life.

Insurance coverage ensures clients are protected against accidents during mural installation. This attention to detail underscores the agency’s commitment to professionalism.

Washington, DC’s murals can transform both public spaces and brand presence, making a lasting impact.


Why Choose Mural Advertising?

Mural advertising is a powerful marketing tool, combining artistic expression with brand exposure to create memorable impressions.

Beyond aesthetics, it offers unparalleled visibility in a visually saturated market, turning large-scale artworks into landmarks that captivate and engage diverse audiences. This integration of creativity with commercial messaging enhances brand recognition and strengthens community connections.

Furthermore, murals serve as a testament to a brand’s commitment to revitalizing public spaces. By supporting local artists, companies not only enhance their public image but also contribute significantly to the cultural and visual enrichment of urban landscapes.

In Washington, DC, where history and innovation intersect, mural advertising stands out as a dynamic approach to reach potential customers. By transforming walls into vibrant canvases, companies can embed their brand message into the city’s fabric, fostering a sense of familiarity and loyalty among its residents and visitors.


Meet American Guerilla Marketing

American Guerilla Marketing is the nation’s leading guerilla marketing mural agency, dedicated to transforming urban environments through creative expression.

Their mural team, comprised of over 45 talented painters, is ready to bring your vision to life by blending artistic expertise with commercial intent. American Guerilla Marketing ensures not only the aesthetic appeal but also the strategic placement of each mural, maximizing the potential for brand impact in high-traffic areas.

Fully insured, American Guerilla Marketing provides comprehensive protection against unforeseen circumstances. Their artists are backed by General Liability, Professional Liability, Workers' Compensation, Commercial Auto, Equipment, Property Insurance, Installation Floater, and Commercial Umbrella Insurance, safeguarding their clients from any risks during the mural creation process.

By partnering with American Guerilla Marketing, companies can confidently embark on their mural advertising campaigns, knowing they are in the hands of experienced professionals. Their commitment to safety, quality, and creativity ensures each project enhances both brand visibility and community engagement, making a lasting impression on all who encounter their work.


American Guerilla Marketing’s Creative Team

American Guerilla Marketing’s creative team is a dynamic network of over 45 nationwide painters ready to transform your vision into a captivating mural. Each artist brings a wealth of experience, unique style, and unparalleled dedication to their craft, ensuring every project is executed with precision and flair.

Their collaborative spirit and innovative approach make them the premier choice for companies looking to stand out. American Guerilla Marketing’s artists are not just painters but storytellers, committed to making each mural an unforgettable piece of public art.


Nationwide Network of Mural Artists

American Guerilla Marketing’s mural network spans the nation—boasting over 45 talented and insured artists ready to elevate your brand through stunning mural advertising in Washington, DC.

Mural advertising in urban areas increases foot traffic, drawing attention to brands and boosting local engagement.

These artists are adept at transforming blank walls into engaging visuals that capture the essence of brands and communities. From high-traffic streets to cultural districts, they excel in creating impactful public art.

Their professional expertise ensures a seamless mural creation process—offering businesses exceptional value and a unique opportunity to connect with the community on a broader scale.


Diverse Styles and Expertise

American Guerilla Marketing’s artists bring various artistic styles and expertise to your mural advertising in Washington, DC.

  • Realistic Portraiture: Stunningly lifelike depictions.
  • Abstract Art: Bold colors and dramatic designs.
  • Graffiti Art: Urban edge and street culture.
  • Historical Narratives: Detailed storytelling.
  • Geometric Patterns: Clean, modern aesthetics.
  • Environmental Murals: Nature-inspired themes.

Their versatile skills allow them to tailor murals to match any brand’s identity and target audience.

This flexibility ensures your mural resonates deeply with the local community and beyond, amplifying your brand’s message.


Comprehensive Insurance Coverage

American Guerilla Marketing offers comprehensive insurance coverage, providing peace of mind for businesses. Their policies include general liability, professional liability, workers' compensation, commercial auto, equipment, property, installation floater, and commercial umbrella insurance, ensuring complete protection throughout the mural creation process.


General Liability Insurance

General liability insurance safeguards businesses from potential risks, offering a robust layer of protection against unforeseen liabilities such as bodily injury, property damage, and personal injury.

Unexpected accidents can happen on site.

Therefore, clients must ensure adequate protection.

American Guerilla Marketing provides comprehensive general liability insurance to all their mural artists.

This policy is pivotal as it covers any incidents that might occur during the mural installation process, thereby shielding the client from legal consequences.

In addition, this insurance helps clients avoid significant financial losses that could arise from lawsuits or claims, ensuring their mural project can proceed smoothly.

In essence, professional general liability insurance demonstrates American Guerilla Marketing's commitment to providing a secure and reliable service.


Professional Liability Insurance

Professional liability insurance is vital for protecting clients from potential legal expenses and damages arising from errors, negligence, or contractual issues.

Mistakes can happen, even among experts.

This insurance offers a safety net for clients, ensuring continuity and minimizing disruptions during the mural advertising process.

Such coverage particularly benefits companies by safeguarding their investment from unforeseen legal challenges. This assurance allows clients to focus on their mural project with confidence, knowing that any disputes related to the quality, accuracy, or timely delivery of the artwork are effectively managed.


Workers' Compensation Insurance

Workers' compensation insurance is critical for ensuring the safety and well-being of all workers involved in mural projects.

Since 2016, American Guerilla Marketing, the nation's leading guerilla mural agency, has prioritized protecting its artists and their assistants through comprehensive workers' compensation coverage. This insurance covers medical expenses and lost wages for employees who sustain injuries while on the job, ensuring everyone’s livelihood remains secure.

Therefore, it's not just about safeguarding financial interests; it’s about caring for the health and safety of the team. When artists know that their company prioritizes their well-being, it fosters a more motivated and dedicated workforce, crucial for executing high-quality mural advertising in Washington, DC.

Moreover, obtaining this insurance is essential for compliance with state regulations, which often mandate such coverage. Non-compliance can result in severe penalties and could potentially jeopardize future projects.

In this way, American Guerilla Marketing showcases its commitment to both safety and professionalism, reinforcing client trust and project success.


Commercial Auto Insurance

Commercial auto insurance is vital for mural artists.

When transporting equipment and materials, having this insurance safeguards against accidents. This not only protects the artist but also reassures clients, ensuring that any damages incurred during transit are covered. Additionally, artists can benefit from the comprehensive coverage, maintaining peace of mind while on the road.

Navigating busy urban areas can be challenging.

Accidents or damages can occur unexpectedly - having the right insurance coverage in place mitigates risks. It ensures that artists can focus on their projects without worrying about unforeseen transportation issues.

By offering commercial auto insurance, American Guerilla Marketing underscores its dedication to comprehensive risk management, supporting its artists as they navigate through 2023 and beyond. This commitment not only exemplifies professionalism but also solidifies American Guerilla Marketing's reputation as a reliable partner.


Equipment Insurance

For mural artists, safeguarding their tools and equipment is paramount.

American Guerilla Marketing's equipment insurance provides comprehensive coverage for various unforeseen incidents. This is essential to ensure that artists can work without the fear of financial loss.

Whether equipment is damaged, stolen, or lost, this insurance will cover the repair or replacement costs. It guarantees that artists have uninterrupted access to their vital tools, maintaining project timelines.

Such coverage is a testament to American Guerilla Marketing's commitment to its artists and clients. By protecting the necessary tools, the agency ensures the highest quality and reliability.

With equipment insurance, any potential disruptions are effectively managed, allowing artists to focus solely on their creative endeavors.


Property Insurance

For mural artists with studios or workspaces, property insurance is a vital safeguard.

  • Fire Damage: Protection against damage from fires.
  • Theft Coverage: Ensuring the safety of valuables and equipment.
  • Vandalism Protection: Coverage for damages from acts of vandalism.
  • Natural Disasters: Inclusion of events like floods, earthquakes, and storms.
  • Business Interruption: Compensation for lost income due to property damage.

This insurance ensures that artists' creative spaces remain secure.

With property insurance, unforeseen events don't hinder the creative process.


Installation Floater

An installation floater is an essential insurance policy, specifically designed to cover murals, art installations, and other movable property during transit and installation periods.

This coverage is vital for protecting high-value artworks and ensuring smooth project execution.

Normally, installation floater policies cover the period when the artwork leaves the artist's studio until its final installation.

This protection helps mitigate risks associated with transporting and installing large-scale art pieces, preventing significant losses or damages.

Not only does it provide financial coverage for the artwork itself, but it also offers peace of mind for both artists and clients, knowing there are safeguards against unforeseen events that could damage or destroy the mural.

Ultimately, the use of an installation floater is a strategic move to ensure every mural project’s success, from inception to unveiling.


Commercial Umbrella Insurance

In a domain as dynamic and high-stakes as mural advertising in Washington, DC, comprehensive protection is paramount.

Commercial Umbrella Insurance enhances your existing coverage by providing an extra layer of liability protection beyond your standard policies, safeguarding against large claims or lawsuits. This is particularly crucial when managing high-profile mural projects that demand extensive resources and involve various risks.

Essentially, this type of insurance serves as a financial buffer, ensuring that unforeseen, significant liabilities do not jeopardize your business. With Commercial Umbrella Insurance, clients can rest assured that additional coverage is in place, addressing any gaps that might otherwise remain.

American Guerilla Marketing stands out by offering this elevated protection, which not only fortifies their commitment to quality and client security but also underscores their reputation as the nation's leading mural advertising agency. This additional insurance reflects their meticulous attention to every aspect of mural creation, promising a seamless and secure experience from start to finish.


Essential Tools for Mural Artists

American Guerilla Marketing mural artists are certified operators of essential tools, which ensures their murals’ exceptional quality and safety. These tools encompass a range of equipment vital for mural installation, encouraging precision and efficiency.

For large-scale projects, they utilize scaffolding, boom lifts, and scissor lifts to reach higher sections comfortably. Advanced tools like paint sprayers and projectors help in creating detailed and vibrant artworks, capturing the original design accurately.

Safety remains paramount; thus, ropes and harnesses are always employed when working at heights.


Scaffolding and Boom Lifts

Scaffolding and boom lifts are essential for mural advertising in Washington, DC, enabling artists to reach and create large-scale artworks.

  • Scaffolding: Stable platforms for reaching various heights.
  • Boom Lifts: Mobile platforms allowing access to difficult areas.
  • Scissor Lifts: Vertical lifts for stable, elevated workspaces.
  • Ropes and Harnesses: Safety equipment for secure work at heights.

Their combined usage ensures precision and safety in mural installation.

These tools provide the necessary stability and accessibility for any mural project.


Paint Sprayers and Projectors

Paint sprayers and projectors revolutionize mural art, wall painting, and urban art, aiding artists significantly in their creative process.

Sprayers produce consistent, even coats of paint across vast surfaces effortlessly.

Projectors allow artists to transfer intricate designs accurately onto walls.

Together, these tools enable large-scale, detailed murals that capture the original design with precision.

Artists start projects by projecting the design onto the surface, ensuring proper placement and proportions.

Then, using paint sprayers, they quickly and evenly cover the outlined areas, blending colors seamlessly.

These methods ensure that every mural, whether an artistic mural or a promotional mural, meets the highest standards of quality and visual impact.


Safety Gear and Generators

Essential safety gear ensures all mural artists are fully protected while working on complex projects that may involve high-risk conditions.

Harnesses, helmets, and other protective gear play a crucial role in minimizing accidents and injuries. By adhering strictly to safety protocols, American Guerilla Marketing's mural artists can focus more on their creative process and less on potential hazards. Additionally, ropes and harnesses are indispensable for secure work at heights, providing an extra layer of safety.

Generators are vital for providing a reliable power source during outdoor mural projects. In locations where electrical outlets are inaccessible, generators ensure that essential equipment such as hydraulic lifts and paint sprayers can operate without interruption.

At American Guerilla Marketing, their professionalism extends to thorough preparation and equipment management. Their mural artists are trained to handle and operate generators safely, ensuring a seamless creation process even in challenging environments. These safety measures enable artists to produce high-quality murals while prioritizing their well-being and productivity.


Prime Locations for Murals in Washington, DC

Washington, DC offers numerous prime spots for mural advertising that capture the attention of both locals and tourists.

Downtown areas the epicenter of Washington, DC's commercial activities, provide an unparalleled opportunity for mural art to thrive. The high-traffic streets and commercial districts serve as open canvases for enormous visual statements.

Public buildings such as libraries, community centers, schools, and universities offer ideal locations for murals that can inspire and educate (the community). These institutions provide high visibility and engagement, ensuring the artwork resonates with a wide audience.

Transportation hubs, including train stations and bus terminals, present strategic spots where murals can captivate a constant stream of commuters. The heavy foot traffic in these areas ensures maximum exposure for your mural advertising campaign.

Additionally, cultural and arts districts like museums, art galleries, and theater districts provide vibrant backgrounds for murals, enhancing the area’s existing artistic appeal.


Our Mural Location Services

Finding the perfect mural location in Washington, DC can be a challenge. That's where our expertise comes in.

Our team excels in identifying buildings with the ideal walls for mural art, considering high-traffic areas where your mural will truly stand out. From researching building ownership to securing necessary permissions, we handle every aspect to ensure a smooth and successful mural placement.

We prepare detailed proposals that showcase the project's potential, including design sketches, benefits to the community, and previous work examples. This persuasive approach is vital for gaining support from building owners and stakeholders, making the entire process more efficient and effective.

Moreover, our extensive network of local contacts and deep understanding of city regulations enable us to navigate any administrative hurdles swiftly. Our commitment is to find the perfect location that maximizes visibility and impact for your mural advertising campaign.


Navigating City Regulations

Navigating the labyrinth of city regulations in Washington, DC can be complex, but there is a clear path to success. Fluency in regulatory requirements ensures your mural project is compliant and respected by all stakeholders.

City regulations may necessitate specific permits before you kick off your mural project.

Typically, local authorities require detailed plans, including artistic designs and property owner consents.

Some cities enforce guidelines against offensive or overly commercial content to maintain public harmony.

To work within historic districts, an additional level of approval is often required, ensuring alignment with the area's aesthetic integrity.

Understandably, safety regulations are non-negotiable, mandating adherence to scaffolding protocols and worker insurance requirements. Such rigor guarantees not just compliance, but also the protection and well-being of all involved in mural creation.


How We Paint Your Mural

At American Guerilla Marketing, our mural painting process ensures the highest level of precision and artistry for your advertising campaign.

Our in-house fabrication team carefully prints your image to scale on large, gridded sheets of paper.

We then use an electro-pounce tool to create tiny holes along the image outline, transferring the design onto the paper surface accurately.

These large, gridded sheets are brought to the mural site, assembled, and taped in place. Through these perforations, we chalk the design onto the surface, leaving a clear, detailed outline ready for painting. This method ensures that even hand-painted artwork looks as precise as a printed piece. The result is a stunning, vibrant mural that beautifully captures and communicates your brand’s message.


Get Started with Mural Advertising Today

Transform your brand’s visibility with mural advertising in Washington, DC. Mural campaigns offer dynamic, visually captivating experiences that draw in viewers and leave an unforgettable impression.

Invest in the creative power of mural art.

Engage with the community and build brand affinity.

Leverage high-traffic locations for maximum exposure.

Your brand can enhance urban spaces and stand out innovatively, positively impacting local environments.

Begin your journey with American Guerilla Marketing’s expert team, ensuring insurance and professional artistry, from concept to completion.

 

American Guerilla Marketing

justin@americanguerillamarketing.com

Telegram: @americanguerillamarketing

Sign up to get blog posts here

Share this post:

Recent Posts

  • Discover Guerrilla Marketing at Conventions in Washington

    May 8, 2025

  • Guerrilla Marketing at Conventions in Wisconsin

    May 8, 2025

  • Guerrilla Marketing Tactics at Conventions in West Virginia

    May 7, 2025

  • Media Buying, Billboard Advertising, & Guerrilla Marketing

    Copyright 2016 American Guerilla marketing™  All Rights Reserved

    • Home
    • Guerrilla Marketing
    • Times Square Billboards
    • Los Angeles Billboards
    • Billboard Advertising
    • International Advertising
    • Campaigns
    • Content Creation
    • Data Collection
    • About
    • Contact Us
    • Privacy Policy
    • Terms and Conditions

    Powered by

    This website uses cookies.

    We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

    Accept