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American Guerilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services. 

  • Home
  • Guerrilla Marketing
  • Times Square Billboards
  • Los Angeles Billboards
  • Billboard Advertising
  • International Advertising
  • Campaigns
  • Content Creation
  • Augmented Reality
  • Data Collection
  • About
  • Contact Us

See why our clients love American Guerilla Marketing

A New York-based media planning and media buying agency

Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

AGM is America's premier Guerrilla Marketing Agency

Sidewalk Stencil Activations

Endorsed by presidential candidates

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Drone Light Show Activations

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Wild Posting Activations

Leading Campaigns for Top Companies Worldwide

Activations Delivered to Thousands in Stadiums

Leading Campaigns for Top Companies Worldwide

About our media planning and media buying agency

We are media Planners and Buyers

We are a media planning and media buying agency providing services for regional and international billboard advertising solutions augmented reality programs and guerrilla marketing activations. The technology we use and the commitment of our marketing agency both contribute to the originality of our agency's work culture.

A global reach

As a media planning and media buying agency, our goal is to raise public awareness of your business though billboard advertising and guerrilla marketing, We use a number of cutting-edge marketing activations across a multitude of media channels. We carry out each of your activations.

The best tech on the market

Our media planning and media buying agency provides each customer with very individualized treatment using the latest marketing activation technology to offer creative, consulting, and planning services for all media channels.  Please explore our billboard advertising services and guerrilla marketing services

Award winning highly personalized service

Our trained, skilled, and polite media planning and media buying agency will give you service that is attentive, dedicated, and tailored to your needs. The Best of Brooklyn Award has been given to American Guerilla Marketing for billboard advertising and guerrilla marketing services.

The best Guerilla Marketing and Media Buying in the nation

Mobile Billboard Activations

 American Guerrilla Marketing excels in innovative guerrilla marketing strategies, having been recognized as the recipient of the Brooklyn's Best award for outstanding agency in 2022. 

Superb Media Placement

 American Guerrilla Marketing specializes in strategic media campaign planning and placement across the nation, providing the best possible rates for both digital and static inventory. 

Welcome to our media planning and buying agency

Media planning and buying Services

In advertising, media buying agencies are key players. They specialize in getting your brand noticed using tactics like billboard ads, guerrilla marketing, and advanced technology. They have a wide network across the US, securing top spots for your ads.


Billboards are especially effective, placed in busy areas to catch people's attention with creative designs and simple messages.


These agencies use their expertise and data to place ads where they'll have the most impact, maximizing your budget. They're also skilled in digital marketing, ensuring your message reaches people online too.


Partnering with a media buying agency means access to innovative strategies tailored to your brand. They blend traditional and digital approaches to reach the right audience at the right time.

As marketing evolves, so do these agencies, offering new ways to connect with consumers. They guide you through the changing landscape, turning your ideas into reality. Join forces with a media buying agency to elevate your brand's presence.

guerrilla marketing Services

In today's crowded advertising world, standing out requires fresh ideas. Guerrilla marketing, a clever and low-cost approach, does just that. This guide explores what guerrilla marketing is and how it can boost your brand's impact.


Understanding Guerrilla Marketing:


Guerrilla marketing is all about using unconventional methods to promote a product or service without a big budget. It was coined by Jay Conrad Levinson in 1984. The goal is to surprise people and create a buzz, engaging them in memorable ways.


The Pillars of Guerrilla Marketing:


  1. Innovation and Creativity: Using imaginative ways to reach the audience.
  2. Cost-Effectiveness: Getting results without spending a lot.
  3. Engagement: Connecting with people in personal ways.
  4. Surprise Element: Unexpected tactics leave a lasting impression.


Types of Guerrilla Marketing:


There are various forms:


  • Ambush Marketing: Associating with events without official sponsorship.
  • Viral or Buzz Marketing: Creating shareable content on social media.
  • Stealth Marketing: Advertising subtly, often through product placement.
  • Experiential Marketing: Giving consumers real-life experiences with the product.


Implementing a Guerrilla Marketing Campaign:


Follow these steps:


  1. Identify Your Goals: Know what you want to achieve.
  2. Know Your Audience: Understand who you're targeting.
  3. Be Creative: Think of unique ways to grab attention.
  4. Plan for Engagement: Encourage interaction from your audience.
  5. Measure Your Impact: Track how well your campaign is doing.


Guerrilla Marketing Success Stories:


Many brands have succeeded:

  • A beverage company put free drinks in branded fridges around cities, creating buzz.
  • A tech company projected games onto buildings, engaging people and sparking social media sharing.


Conclusion:


Guerrilla marketing is a powerful tool for brands. By focusing on creativity and engagement, it helps break through the advertising clutter and connect with audiences in meaningful ways. It's a strategy that continues to be effective in today's ever-changing marketing landscape.

How can American Guerilla Marketing help?

What is Guerrilla Marketing and how can it promote your brand?

Guerilla marketing is a smart and creative way for brands to advertise without spending a lot. It's all about doing things differently and getting people talking, like Burger King and Coca-Cola do. This type of marketing uses things like buzz and stealth tactics to get people interested and talking about a brand. Jay Conrad Levinson, the guy who came up with guerilla marketing, believed in making campaigns that stand out and involve customers in unique ways. Whether it's eye-catching outdoor displays or interactive online experiences, the goal is to create memorable moments that make people remember and talk about the brand. Nowadays, social media is a big part of guerilla marketing, helping brands spread their message even further and connect with more people. So, by being creative and using social media cleverly, brands can get the word out about their products without blowing their budget.

 

American Guerilla Marketing Blog Posts

 Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

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Market Your Business with Mural Ads in Vermont

July 9, 2024|Guerrilla Marketing

Protecting your business from unforeseen mishaps is essential for growth and reputation.
Protecting your business from unforeseen mishaps is essential for growth and reputation.

Looking to elevate your company’s brand awareness in Vermont through visual impact and creativity? Consider mural advertising in Vermont, an eye-catching and engaging marketing strategy.

It’s highly effective.

Murals not only captivate audiences but also create memorable branding experiences that resonate deeply with communities and visitors alike.


Discover the Power of Mural Advertising in Vermont

Mural advertising has transformative potential.

Vermont's charming cities offer the perfect canvas for unique and vibrant mural campaigns. Imagine your brand being prominently displayed in bustling areas like Burlington, Montpelier, Stowe, and Brattleboro. These urban landscapes are flooded with pedestrians and commuters daily, providing immense visibility and engagement opportunities for your business.

Murals amplify brand visibility.

They turn plain walls into - not just art, but a visual narrative that draws attention and leaves a lasting impression. Such custom advertising murals not only stand out but also blend seamlessly with the community's aesthetic, fostering a sense of local pride and enhanced urban beauty.

Through American Guerilla Marketing, the nation's leading guerilla marketing mural agency, your mural project will captivate and inspire. Their team of over 45 nationwide creatives is prepared to work with you, ensuring each mural is not only a piece of art but a strategic advertising masterpiece.


Why Murals?

Murals create impactful visual statements.

Unlike traditional forms of advertising, murals offer a unique way to engage a wide audience. Their large scale and vibrant designs make them hard to ignore, allowing your brand’s message to reach diverse demographics. Furthermore, the artistic flair inherent in murals contributes to making any locale more aesthetically pleasing.

Murals foster community pride.

They become landmarks that people talk about - not just within their immediate vicinity but also on social media platforms across the globe - creating ongoing conversations and long-lasting impressions.

Murals drive foot traffic.

People are likely to stop and admire a well-crafted mural, which increases their dwell time in the area. This heightened engagement often translates into more interactions with surrounding businesses, thus boosting the local economy.

Murals are a testament to creativity and strategic marketing. By transforming blank facades into stunning visual narratives, they form a symbiotic relationship with the public space and the community, enhancing both. As of 2023, leveraging this dynamic advertising strategy will ensure your brand is not only seen but also remembered.


American Guerilla Marketing: Your Partner in Mural Advertising

In the realm of mural advertising in Vermont, American Guerilla Marketing stands as an unparalleled leader, offering an innovative and impactful approach to brand promotion.

Their team comprises over 45 talented mural artists nationwide.

This creative collective is dedicated to transforming walls into captivating canvases that tell your brand's story vividly and memorably.

Clients not only benefit from unparalleled artistic skill but also from peace of mind, knowing the artists are fully insured.

Their comprehensive insurance coverage includes General Liability, Professional Liability, Workers' Compensation, Commercial Auto, Equipment Insurance, Property Insurance, Installation Floater, and Commercial Umbrella Insurance.

American Guerilla Marketing ensures that every mural project is executed with precision and professionalism, safeguarding against accidents and unforeseen circumstances.

Partner with them, and elevate your brand through the unmatched power of artistic and strategic mural advertising.


Safety First: Insured Mural Art Services

To ensure the safety and protection of their clients' investments, American Guerilla Marketing's mural artists are fully insured.

Their comprehensive insurance coverage includes General Liability, Professional Liability (E&O), and Workers' Compensation Insurance, among others, to protect all stakeholders from mishaps and legal complications.

The terms “fully insured” and “well-protected” signify American Guerilla Marketing's commitment to client satisfaction.


General Liability Insurance for Peace of Mind

American Guerilla Marketing covers all aspects of mural installation—safeguarding—against potential third-party claims of injury or property damage.

Protecting your business from unforeseen mishaps is essential for growth and reputation.

Their general liability insurance ensures that any accidents or damages that occur during the mural installation process are comprehensively covered, eliminating the risk for both parties involved.

Clients can confidently focus on their marketing—knowing a professional team handles the mural—without worrying about potential liabilities that could arise from the project.


Professional Liability Insurance for Artistic Precision

American Guerilla Marketing's commitment to excellence is underscored by its comprehensive professional liability insurance coverage. This insurance protects against claims of errors, negligence, and failures to deliver promised results.

In the creative realm, mistakes can happen. Professional liability insurance ensures that these inevitable oversights do not become costly legal battles.

This type of insurance, also known as Errors and Omissions (E&O) insurance, is crucial. It covers legal costs and damages in case the artist is sued due to unintended errors.

Such coverage is vital for maintaining the trust and confidence of clients in our services. We aim to provide not just artistic brilliance but also professional reliability.

American Guerilla Marketing’s mural artists can work on your projects knowing they are protected. This peace of mind allows them to channel their creativity fully, ensuring your mural is as envisioned and executed with precision.

Therefore, you can rest assured that your artistic investment is safeguarded. The meticulous care of American Guerilla Marketing ensures an inspiring and professionally executed mural, free from unforeseen legal complications.


Workers' Compensation Insurance for Team Safety

Ensuring team safety on site is crucial to the success of any mural project. Workers' compensation insurance plays a significant role in this regard.

  1. Medical Expenses: Covers the medical costs for employees injured while working on the mural.
  2. Lost Wages: Provides compensation for lost income if employees are unable to work due to injury.
  3. Rehabilitation: Supports the costs of rehabilitation services for injured workers.
  4. Return-to-Work Programs: Assists in creating programs to help injured employees return to work safely.
  5. Death Benefits: Offers financial assistance to families if a worker's injury results in death.

Workers' compensation insurance is not just a legal requirement but a moral obligation. It ensures that team members are protected, fostering a safe work environment.

By implementing such policies, American Guerilla Marketing promotes a culture of security and trust, enabling artists to focus fully on their creative work.


Essential Tools for Mural Creation

American Guerilla Marketing's mural artists employ an array of specialized equipment, ensuring every mural installation is executed with precision and safety. Certified operators utilize tools such as scaffolding, boom lifts, and paint sprayers, maximizing efficiency on large-scale projects. Safety is paramount, so ropes and harnesses are employed at higher elevations, while projectors aid in tracing intricate designs seamlessly. This meticulous approach guarantees high-quality, visually captivating murals that resonate with audiences and elevate the urban landscape.


Scaffolding and Lifts

American Guerilla Marketing mural artists use specialized scaffolding and lifts to ensure precision and safety while working on large-scale murals.

  • Scaffolding: Provides a stable platform for large or high murals.
  • Boom Lifts: Mobile platforms for reaching high and difficult areas.
  • Scissor Lifts: Vertical lifts ideal for high sections.
  • Hydraulic Lifts: Precise height adjustments and stability for various heights.

These tools are crucial for accessing different parts of a wall safely and efficiently.

Certified operators handle this equipment meticulously, guaranteeing both safety and high-quality results.


Paint Sprayers and Projectors

Paint sprayers are essential for mural advertising in Vermont. These tools enable artists to cover large areas quickly and uniformly.

Projectors are valuable for transferring intricate designs onto walls accurately.

Both tools are instrumental in ensuring that murals are executed efficiently and with precision. Artists use projectors to trace detailed outlines, making the painting process seamless.

The combination of paint sprayers and projectors allows American Guerilla Marketing's mural artists to achieve a level of detail and consistency that is unmatched. These advanced tools contribute to creating visually stunning murals that engage and captivate audiences, enhancing the overall impact of the artwork.


Ideal Vermont Cities for Mural Placements

Vermont offers various vibrant locations, perfect for mural advertising that captivates and engages audiences.

In Burlington, the state's largest city, a burgeoning arts scene provides numerous opportunities. With its bustling downtown area and waterfront, Burlington offers ideal spots for murals, whether on commercial buildings, public spaces, or cultural institutions, ensuring high visibility and community impact.

Montpelier, the state capital, is a picturesque destination with a thriving artistic community. Its historic districts, filled with charming architecture, are perfect canvases for murals that celebrate public art and enhance the city's aesthetic appeal.

Bennington, known for its rich history and artistic heritage, presents excellent opportunities for mural projects. The city’s downtown area and various public buildings offer prime locations to install murals, helping boost local businesses and fostering a strong sense of community pride.


Prime Locations for Your Mural

In Vermont, utilizing prime locations for mural art means reaching your audience in dynamic settings, fostering a significant connection to the community and amplifying your message's impact.

Downtown areas are high-traffic, visually engaging segments perfect for large-scale urban art.

Walls facing busy streets will attract both the pedestrian and vehicular traffic simultaneously.

Commercial districts, bustling with shops, cafes, and restaurants, serve as prime venues for both outdoor and indoor murals.

Public buildings, from libraries to community centers, welcome mural installations to inspire and educate the community, making this public art accessible to everyone.

Parks and transportation hubs also present valuable opportunities. The visibility offered by bus terminals, subway stations, and train platforms ensures that your mural is seen by countless eyes daily.


Finding the Perfect Wall for Your Mural

Selecting the ideal wall is paramount for your mural’s success.

First, identify buildings with large, visible walls in high-traffic areas. These walls should possess the structural integrity to support the project and capture the attention of passersby. Consider the location’s demographics, foot traffic, and the wall’s exposure to ensure your mural reaches its intended audience.

Think about what will surround your mural.

The backdrop, neighboring architecture, and natural elements all contribute to the mural’s impact - does the wall face a bustling street, an inspiring park, or an inviting public square? The surrounding environment harmonizes with the mural, helping it resonate even more.

Lastly, collaborating with American Guerilla Marketing makes finding the perfect wall easier. Their team can assist in researching building ownership, preparing proposals, and obtaining the necessary permits and insurance, guiding you through every step of the mural project journey.


Navigating City Regulations for Murals

Navigating city regulations for murals involves understanding and adhering to all local mandates and guidelines. Cities often require permits, content reviews, and adherence to specific location and safety regulations to ensure the mural aligns with community standards.

These requirements ensure murals enhance public spaces while respecting local laws and community values. Engage proactively with city authorities and committees to streamline the approval process.


Permits and Approvals Process

Securing permits and approvals is a crucial step in mural advertising in Vermont. Understanding this process will ensure a smooth and compliant mural installation.

  1. Application Submission: Submit detailed plans and sketches of the proposed mural to the relevant city department.
  2. Consent from Property Owner: Obtain and document the property owner’s consent.
  3. Design Review: Undergo review by public art committees to ensure the design meets community standards.
  4. Community Engagement: Conduct meetings or consultations to gather public input on the mural.
  5. Final Approvals: Secure all necessary permits and approvals from city agencies.

Ensuring compliance with local regulations avoids legal complications and enhances community support.

Efficient navigation of the permits and approvals process can significantly expedite your mural project’s success.


Content and Location Restrictions

Municipalities in Vermont often have strict guidelines regarding mural content and placement. Businesses must adhere to these regulations to ensure their murals are accepted and appreciated by the community.

Offensive or inflammatory content is strictly prohibited. Cities enforce these guidelines to maintain a respectful and inclusive environment for all residents and visitors.

Furthermore, commercial content faces stringent scrutiny. Mural advertising campaigns with brand logos or commercial messages may be classified as advertisements, which entail different regulatory requirements.

In historic districts, added approvals are necessary to preserve the area’s aesthetic integrity. Local heritage committees must review and approve murals to ensure they complement the historic surroundings.

Residential areas often have restrictive mural regulations. Businesses should be prepared for additional scrutiny when proposing murals in these locations.


Our Mural Creation Process

American Guerilla Marketing is celebrated for its exceptional mural creation process, ensuring every project is executed with precision, creativity, and attention to detail, providing an unparalleled experience for their clients.

Their in-house fabrication involves printing to scale on gridded paper.

Using an electro-pounce tool, tiny holes outline the design, transferring it accurately.

On-site, they place the gridded sheets efficiently, piecing them together meticulously.

The design is chalked through the holes, creating a perfect outline for painting.

The paper is removed, leaving a chalked outline, making hand-painting as precise as a printed mural, ensuring quality.

In every step, American Guerilla Marketing transforms client vision into striking hand-painted murals, reflecting dedication and professionalism.

 

American Guerilla Marketing

justin@americanguerillamarketing.com

Telegram: @americanguerillamarketing

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