Media Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing
A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services.
A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services.
Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.
We are a media planning and media buying agency providing services for regional and international billboard advertising solutions augmented reality programs and guerrilla marketing activations. The technology we use and the commitment of our marketing agency both contribute to the originality of our agency's work culture.
As a media planning and media buying agency, our goal is to raise public awareness of your business though billboard advertising and guerrilla marketing, We use a number of cutting-edge marketing activations across a multitude of media channels. We carry out each of your activations.
Our media planning and media buying agency provides each customer with very individualized treatment using the latest marketing activation technology to offer creative, consulting, and planning services for all media channels. Please explore our billboard advertising services and guerrilla marketing services
Our trained, skilled, and polite media planning and media buying agency will give you service that is attentive, dedicated, and tailored to your needs. The Best of Brooklyn Award has been given to American Guerilla Marketing for billboard advertising and guerrilla marketing services.
American Guerrilla Marketing excels in innovative guerrilla marketing strategies, having been recognized as the recipient of the Brooklyn's Best award for outstanding agency in 2022.
American Guerrilla Marketing specializes in strategic media campaign planning and placement across the nation, providing the best possible rates for both digital and static inventory.
In advertising, media buying agencies are key players. They specialize in getting your brand noticed using tactics like billboard ads, guerrilla marketing, and advanced technology. They have a wide network across the US, securing top spots for your ads.
Billboards are especially effective, placed in busy areas to catch people's attention with creative designs and simple messages.
These agencies use their expertise and data to place ads where they'll have the most impact, maximizing your budget. They're also skilled in digital marketing, ensuring your message reaches people online too.
Partnering with a media buying agency means access to innovative strategies tailored to your brand. They blend traditional and digital approaches to reach the right audience at the right time.
As marketing evolves, so do these agencies, offering new ways to connect with consumers. They guide you through the changing landscape, turning your ideas into reality. Join forces with a media buying agency to elevate your brand's presence.
In today's crowded advertising world, standing out requires fresh ideas. Guerrilla marketing, a clever and low-cost approach, does just that. This guide explores what guerrilla marketing is and how it can boost your brand's impact.
Understanding Guerrilla Marketing:
Guerrilla marketing is all about using unconventional methods to promote a product or service without a big budget. It was coined by Jay Conrad Levinson in 1984. The goal is to surprise people and create a buzz, engaging them in memorable ways.
The Pillars of Guerrilla Marketing:
Types of Guerrilla Marketing:
There are various forms:
Implementing a Guerrilla Marketing Campaign:
Follow these steps:
Guerrilla Marketing Success Stories:
Many brands have succeeded:
Conclusion:
Guerrilla marketing is a powerful tool for brands. By focusing on creativity and engagement, it helps break through the advertising clutter and connect with audiences in meaningful ways. It's a strategy that continues to be effective in today's ever-changing marketing landscape.
Guerilla marketing is a smart and creative way for brands to advertise without spending a lot. It's all about doing things differently and getting people talking, like Burger King and Coca-Cola do. This type of marketing uses things like buzz and stealth tactics to get people interested and talking about a brand. Jay Conrad Levinson, the guy who came up with guerilla marketing, believed in making campaigns that stand out and involve customers in unique ways. Whether it's eye-catching outdoor displays or interactive online experiences, the goal is to create memorable moments that make people remember and talk about the brand. Nowadays, social media is a big part of guerilla marketing, helping brands spread their message even further and connect with more people. So, by being creative and using social media cleverly, brands can get the word out about their products without blowing their budget.
Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.
Guerrilla marketing isn’t just about going big—it’s about showing up in unexpected ways that leave a lasting impression, especially when big budgets or maximum flexibility are required. Nowhere is this more effective than at expos in Massachusetts, where thousands of decision-makers and innovative minds gather from across sectors, ready to be inspired and engaged. Smart brands already know that to stand out in these bustling environments, it takes more than just a branded booth and a stack of flyers. Enter guerrilla marketing for expos: targeted, creative tactics that amplify your visibility, build buzz, and drive meaningful interactions.
Imagine bypassing the ordinary and instead sparking curiosity before attendees even step foot inside the venue. With an array of street-level tactics—posters, wild postings, digital projections, mobile billboards, sidewalk stencils, and much more—the guerrilla marketing toolkit offers flexibility, scale, and a strong measure of delight.
Let’s dive into what makes this approach not just memorable, but incredibly effective at events across the Bay State.
Poster marketing for expos continues to be one of the most celebrated grassroots tactics. Both wheatpaste and adhesive-backed options deliver eye-catching visuals to potential attendees as they navigate the city.
Poster Type
Size
Ideal Placement
Advantages
Jumbo Poster
48" x 72"
Major city streets, building walls
Maximum visibility, bold impact
Standard
24" x 36"
Tighter, high-traffic spaces
Versatile, easy to group
Snipe
9" x 12"
Nooks, cracks, unexpected spots
Hyper-targeted, subtle
Jumbo posters are almost impossible to ignore in spots like Boston’s Back Bay or Cambridge’s Porter Square. Standard posters group together to create supersized displays or work individually in more intimate settings. Snipes are especially powerful at expos, strategically placed at venue entrances, metro stations, or even over competitor ads for playful brand warfare.
Sometimes, a little goes a long way. Snipes—compact, sticky-backed posters—work wonders in creatively activating underutilized spaces. Their stealthy placement makes them ideal for targeting specific places, like the street right outside the Boston Convention & Exhibition Center or sidewalk bollards at the entrance to Springfield's MassMutual Center.
Field teams scour every block, alley, and corridor, searching for locations where a perfectly placed snipe will spark curiosity, drive booth traffic, or send a wave of online shares. The hyper-local nature of this tactic lets you “own” your proximity to the expo while also reaching the decision-makers who are just steps away.
Some effective snipe strategies involve:
Stencils and decals present a playful and powerful way to capture attention at ground level, literally meeting your audience where they walk. Applied right on the pavement, these designs catch the eyes of attendees on their way to the venue, in registration lines, or even en route to after-parties.
A creative sidewalk campaign can:
Massachusetts cities—boasting busy downtowns and iconic walkways—offer endless possibilities for stencils and decals that lead, inform, and entertain, all within a few square feet of concrete.
When the expo day winds down, the city doesn’t go to sleep. Guerrilla-style projection marketing brings digital storytelling to unexpected surfaces after dark. Imagine your latest product demo, animated logo, or real-time social feed illuminating the facade of a hotel across from the Worcester DCU Center or the iconic red bricks of downtown Lowell.
Projection marketing:
This is more than just a light show; it’s a moving, animated brand canvas that wraps your story around the entire expo experience. When every other ad blends into noise, projection marketing for expos stands out—literally.
Mobile LED billboard trucks take your campaign where the crowds move—following the busiest expo traffic, lunch hotspots, or even orchestrating routes past local landmarks. Armed with high-definition screens, booming sound systems, and striking visuals, these trucks create a mini-event out of your campaign.
Brands use LED trucks to:
LED billboard trucks are ideal for supplementing street team expo marketing or amplifying your expo promotion on the move.
Massachusetts is home to some of the Northeast’s most influential cities. Each locale not only brings a unique audience but also distinct opportunities and challenges for event marketing tactics. Here’s a spotlight on the four most populated cities where these strategies thrive:
As the beating heart of the state’s business, tech, and education sectors, Boston hosts countless expos at venues like the Boston Convention & Exhibition Center and Hynes. Its historic streets, walkable neighborhoods, and hubs around Back Bay, the Seaport, and City Hall Plaza make it a playground for creative street teams.
Key Spots:
The city’s DCU Center draws a range of conferences and trade shows throughout the year. Downtown’s compact layout allows for high-frequency poster and snipe placements, while busy roads command attention with mobile billboards.
Opportunities:
Centrally located in Western Massachusetts, Springfield’s MassMutual Center attracts a steady stream of industry gatherings. Its downtown core is ideal for poster campaigns, with key arteries and broad sidewalks providing plenty of pedestrian traffic.
Best Tactics:
Home to breakthrough startups, global giants, and world-famous universities, Cambridge consistently hosts industry showcases. Poster marketing gains extra cred in areas adjoining MIT, Harvard, and Kendall Square, where innovation is the language of daily life.
Perfect Placements:
A guerrilla marketing plan relies on precise site selection, creative execution, and a team that’s streetwise and efficient. This isn’t guesswork—it’s informed by years spent working every block and back alley, finding the places where an audience naturally pauses, looks up, or snaps a photo for Instagram.
An experienced street team can:
This level of local awareness and speed is the difference between a campaign that’s barely noticed and one that goes viral before the expo even opens its doors.
Even the best in-person work gets a second wind when amplified online. Smart integration of QR codes, bespoke hashtags, and influencer collaborations can spread your message well beyond Massachusetts city blocks.
Winning combinations include:
Event marketing tactics don’t have to stop at the curb—they can ripple outward, uniting street-level buzz with professional networks and digital platforms.
Guerrilla marketing for expos is as much about preparation as it is about surprise. Details—from permitting schedules and weather contingencies to creative messaging and field team briefings—must be prepped with military precision.
Look for these strengths in a guerrilla marketing provider:
This operational strength builds consistency and consumer confidence, ensuring your business event branding never misses a beat.
Guerrilla tactics don’t just generate brand impressions—they convert. A well-placed poster or a dazzling sidewalk decal can be the difference between idle foot traffic and a spike in booth visits, qualified leads, and media coverage.
Strategies that consistently boost participation include:
These approaches mean every dollar spent supporting booth traffic strategies and expo flyer distribution comes back multiplied—in the form of stronger connections, remembered brand stories, and measurable business growth.
Partnering with experts in street team expo marketing means your brand shows up, stands out, and makes every moment at Massachusetts expos an opportunity for real connection and growth.
American Guerilla Marketing
justin@americanguerillamarketing.com
Telegram: @americanguerillamarketing
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