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American Guerilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services. 

  • Home
  • Guerrilla Marketing
  • Times Square Billboards
  • Los Angeles Billboards
  • Billboard Advertising
  • International Advertising
  • Campaigns
  • Content Creation
  • Augmented Reality
  • Data Collection
  • About
  • Contact Us

See why our clients love American Guerilla Marketing

A New York-based media planning and media buying agency

Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

AGM is America's premier Guerrilla Marketing Agency

Sidewalk Stencil Activations

Endorsed by presidential candidates

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Drone Light Show Activations

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Wild Posting Activations

Leading Campaigns for Top Companies Worldwide

Activations Delivered to Thousands in Stadiums

Leading Campaigns for Top Companies Worldwide

About our media planning and media buying agency

We are media Planners and Buyers

We are a media planning and media buying agency providing services for regional and international billboard advertising solutions augmented reality programs and guerrilla marketing activations. The technology we use and the commitment of our marketing agency both contribute to the originality of our agency's work culture.

A global reach

As a media planning and media buying agency, our goal is to raise public awareness of your business though billboard advertising and guerrilla marketing, We use a number of cutting-edge marketing activations across a multitude of media channels. We carry out each of your activations.

The best tech on the market

Our media planning and media buying agency provides each customer with very individualized treatment using the latest marketing activation technology to offer creative, consulting, and planning services for all media channels.  Please explore our billboard advertising services and guerrilla marketing services

Award winning highly personalized service

Our trained, skilled, and polite media planning and media buying agency will give you service that is attentive, dedicated, and tailored to your needs. The Best of Brooklyn Award has been given to American Guerilla Marketing for billboard advertising and guerrilla marketing services.

The best Guerilla Marketing and Media Buying in the nation

Mobile Billboard Activations

 American Guerrilla Marketing excels in innovative guerrilla marketing strategies, having been recognized as the recipient of the Brooklyn's Best award for outstanding agency in 2022. 

Superb Media Placement

 American Guerrilla Marketing specializes in strategic media campaign planning and placement across the nation, providing the best possible rates for both digital and static inventory. 

Welcome to our media planning and buying agency

Media planning and buying Services

In advertising, media buying agencies are key players. They specialize in getting your brand noticed using tactics like billboard ads, guerrilla marketing, and advanced technology. They have a wide network across the US, securing top spots for your ads.


Billboards are especially effective, placed in busy areas to catch people's attention with creative designs and simple messages.


These agencies use their expertise and data to place ads where they'll have the most impact, maximizing your budget. They're also skilled in digital marketing, ensuring your message reaches people online too.


Partnering with a media buying agency means access to innovative strategies tailored to your brand. They blend traditional and digital approaches to reach the right audience at the right time.

As marketing evolves, so do these agencies, offering new ways to connect with consumers. They guide you through the changing landscape, turning your ideas into reality. Join forces with a media buying agency to elevate your brand's presence.

guerrilla marketing Services

In today's crowded advertising world, standing out requires fresh ideas. Guerrilla marketing, a clever and low-cost approach, does just that. This guide explores what guerrilla marketing is and how it can boost your brand's impact.


Understanding Guerrilla Marketing:


Guerrilla marketing is all about using unconventional methods to promote a product or service without a big budget. It was coined by Jay Conrad Levinson in 1984. The goal is to surprise people and create a buzz, engaging them in memorable ways.


The Pillars of Guerrilla Marketing:


  1. Innovation and Creativity: Using imaginative ways to reach the audience.
  2. Cost-Effectiveness: Getting results without spending a lot.
  3. Engagement: Connecting with people in personal ways.
  4. Surprise Element: Unexpected tactics leave a lasting impression.


Types of Guerrilla Marketing:


There are various forms:


  • Ambush Marketing: Associating with events without official sponsorship.
  • Viral or Buzz Marketing: Creating shareable content on social media.
  • Stealth Marketing: Advertising subtly, often through product placement.
  • Experiential Marketing: Giving consumers real-life experiences with the product.


Implementing a Guerrilla Marketing Campaign:


Follow these steps:


  1. Identify Your Goals: Know what you want to achieve.
  2. Know Your Audience: Understand who you're targeting.
  3. Be Creative: Think of unique ways to grab attention.
  4. Plan for Engagement: Encourage interaction from your audience.
  5. Measure Your Impact: Track how well your campaign is doing.


Guerrilla Marketing Success Stories:


Many brands have succeeded:

  • A beverage company put free drinks in branded fridges around cities, creating buzz.
  • A tech company projected games onto buildings, engaging people and sparking social media sharing.


Conclusion:


Guerrilla marketing is a powerful tool for brands. By focusing on creativity and engagement, it helps break through the advertising clutter and connect with audiences in meaningful ways. It's a strategy that continues to be effective in today's ever-changing marketing landscape.

How can American Guerilla Marketing help?

What is Guerrilla Marketing and how can it promote your brand?

Guerilla marketing is a smart and creative way for brands to advertise without spending a lot. It's all about doing things differently and getting people talking, like Burger King and Coca-Cola do. This type of marketing uses things like buzz and stealth tactics to get people interested and talking about a brand. Jay Conrad Levinson, the guy who came up with guerilla marketing, believed in making campaigns that stand out and involve customers in unique ways. Whether it's eye-catching outdoor displays or interactive online experiences, the goal is to create memorable moments that make people remember and talk about the brand. Nowadays, social media is a big part of guerilla marketing, helping brands spread their message even further and connect with more people. So, by being creative and using social media cleverly, brands can get the word out about their products without blowing their budget.

 

American Guerilla Marketing Blog Posts

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Innovate Your Expo Game: Guerrilla Marketing in Massachusetts

April 24, 2025|Guerrilla Marketing

Imagine bypassing the ordinary and instead sparking curiosity before attendees even step foot inside the venue. With an array of street-level tactics—posters, wild postings, digital projections, mobile billboards, sidewalk stencils, and much more—the guerrilla marketing toolkit offers flexibility, scale, and a strong measure of delight.
Imagine bypassing the ordinary and instead sparking curiosity before attendees even step foot inside the venue. With an array of street-level tactics—posters, wild postings, digital projections, mobile billboards, sidewalk stencils, and much more—the guerrilla marketing toolkit offers flexibility, scale, and a strong measure of delight.

Guerrilla marketing isn’t just about going big—it’s about showing up in unexpected ways that leave a lasting impression, especially when big budgets or maximum flexibility are required. Nowhere is this more effective than at expos in Massachusetts, where thousands of decision-makers and innovative minds gather from across sectors, ready to be inspired and engaged. Smart brands already know that to stand out in these bustling environments, it takes more than just a branded booth and a stack of flyers. Enter guerrilla marketing for expos: targeted, creative tactics that amplify your visibility, build buzz, and drive meaningful interactions.

Imagine bypassing the ordinary and instead sparking curiosity before attendees even step foot inside the venue. With an array of street-level tactics—posters, wild postings, digital projections, mobile billboards, sidewalk stencils, and much more—the guerrilla marketing toolkit offers flexibility, scale, and a strong measure of delight.

Let’s dive into what makes this approach not just memorable, but incredibly effective at events across the Bay State.


Wild Wheatpaste and Poster Advertising: Street-Level Impressions That Last

Poster marketing for expos continues to be one of the most celebrated grassroots tactics. Both wheatpaste and adhesive-backed options deliver eye-catching visuals to potential attendees as they navigate the city.


Poster Sizes and Tactics

Poster Type

Size

Ideal Placement

Advantages

Jumbo Poster

48" x 72"

Major city streets, building walls

Maximum visibility, bold impact

Standard

24" x 36"

Tighter, high-traffic spaces

Versatile, easy to group

Snipe

9" x 12"

Nooks, cracks, unexpected spots

Hyper-targeted, subtle

Jumbo posters are almost impossible to ignore in spots like Boston’s Back Bay or Cambridge’s Porter Square. Standard posters group together to create supersized displays or work individually in more intimate settings. Snipes are especially powerful at expos, strategically placed at venue entrances, metro stations, or even over competitor ads for playful brand warfare.


Snipe Advertising: Small Scale, Big Results

Sometimes, a little goes a long way. Snipes—compact, sticky-backed posters—work wonders in creatively activating underutilized spaces. Their stealthy placement makes them ideal for targeting specific places, like the street right outside the Boston Convention & Exhibition Center or sidewalk bollards at the entrance to Springfield's MassMutual Center.

Field teams scour every block, alley, and corridor, searching for locations where a perfectly placed snipe will spark curiosity, drive booth traffic, or send a wave of online shares. The hyper-local nature of this tactic lets you “own” your proximity to the expo while also reaching the decision-makers who are just steps away.

Some effective snipe strategies involve:

  • Layering snipes atop competitor materials for bold contrast
  • Placing them en route from transit stops to venue entrances
  • Using teaser copy or QR codes to connect the street directly to your booth


Sidewalk Stencils and Decals: Guiding Foot Traffic with Creative Flair

Stencils and decals present a playful and powerful way to capture attention at ground level, literally meeting your audience where they walk. Applied right on the pavement, these designs catch the eyes of attendees on their way to the venue, in registration lines, or even en route to after-parties.

A creative sidewalk campaign can:

  • Guide visitors from nearby hotels to your booth location (“Follow the path to breakthrough solutions at Booth 217!”)
  • Reinforce your brand narrative with smart slogans, vibrant artwork, or interactive directions
  • Tie into a larger citywide experience, connecting dots from one branded moment to the next

Massachusetts cities—boasting busy downtowns and iconic walkways—offer endless possibilities for stencils and decals that lead, inform, and entertain, all within a few square feet of concrete.


Guerrilla-Style Projection Marketing: Lighting Up Nighttime Audiences

When the expo day winds down, the city doesn’t go to sleep. Guerrilla-style projection marketing brings digital storytelling to unexpected surfaces after dark. Imagine your latest product demo, animated logo, or real-time social feed illuminating the facade of a hotel across from the Worcester DCU Center or the iconic red bricks of downtown Lowell.

Projection marketing:

  • Captivates passersby with animated or video content
  • Relocates in real time to adapt to police or building requests
  • Offers show-stopping visuals during after-hours networking events

This is more than just a light show; it’s a moving, animated brand canvas that wraps your story around the entire expo experience. When every other ad blends into noise, projection marketing for expos stands out—literally.


LED Billboard Trucks: Bringing the Message Direct to the Masses

Mobile LED billboard trucks take your campaign where the crowds move—following the busiest expo traffic, lunch hotspots, or even orchestrating routes past local landmarks. Armed with high-definition screens, booming sound systems, and striking visuals, these trucks create a mini-event out of your campaign.

Brands use LED trucks to:

  • Launch new products or services in a memorable way
  • Announce special events or booth activations happening that day
  • Create buzzworthy content for social media campaigns (“Catch us on Seaport Boulevard at noon!”)

LED billboard trucks are ideal for supplementing street team expo marketing or amplifying your expo promotion on the move.


The Power of Place: Top Cities for Expo Guerrilla Marketing in Massachusetts

Massachusetts is home to some of the Northeast’s most influential cities. Each locale not only brings a unique audience but also distinct opportunities and challenges for event marketing tactics. Here’s a spotlight on the four most populated cities where these strategies thrive:


Boston

As the beating heart of the state’s business, tech, and education sectors, Boston hosts countless expos at venues like the Boston Convention & Exhibition Center and Hynes. Its historic streets, walkable neighborhoods, and hubs around Back Bay, the Seaport, and City Hall Plaza make it a playground for creative street teams.

Key Spots:

  • South Station and transit corridors
  • Seaport District walkways
  • Major education campuses (perfect for B2B expo strategies targeting academia-industry crossovers)


Worcester

The city’s DCU Center draws a range of conferences and trade shows throughout the year. Downtown’s compact layout allows for high-frequency poster and snipe placements, while busy roads command attention with mobile billboards.

Opportunities:

  • City hall square and Common park entrances (great for stencils and projection marketing)
  • Canal District nightlife and dining spots


Springfield

Centrally located in Western Massachusetts, Springfield’s MassMutual Center attracts a steady stream of industry gatherings. Its downtown core is ideal for poster campaigns, with key arteries and broad sidewalks providing plenty of pedestrian traffic.

Best Tactics:

  • Highway-facing LED truck routes
  • Wheatpaste poster walls near the center and nearby hotels


Cambridge

Home to breakthrough startups, global giants, and world-famous universities, Cambridge consistently hosts industry showcases. Poster marketing gains extra cred in areas adjoining MIT, Harvard, and Kendall Square, where innovation is the language of daily life.

Perfect Placements:

  • T-station entrances
  • Midday walking routes between conference centers and local coffee shops


The Secret Ingredient: An Experienced, Local Street Team

A guerrilla marketing plan relies on precise site selection, creative execution, and a team that’s streetwise and efficient. This isn’t guesswork—it’s informed by years spent working every block and back alley, finding the places where an audience naturally pauses, looks up, or snaps a photo for Instagram.

An experienced street team can:

  • Adapt quickly when a venue changes its policies
  • Ensure visuals are city and venue-compliant
  • Maximize visible hours for campaigns (overnight wheatpasting, daylight flyering, evening projections)

This level of local awareness and speed is the difference between a campaign that’s barely noticed and one that goes viral before the expo even opens its doors.


Integrating Guerrilla Tactics with Digital Booster Campaigns

Even the best in-person work gets a second wind when amplified online. Smart integration of QR codes, bespoke hashtags, and influencer collaborations can spread your message well beyond Massachusetts city blocks.

Winning combinations include:

  • Sharing photos or video reels of projections, stencils, or LED trucks in action, tagging the expo’s own social media handles
  • Activating micro-influencers who attend the expo to share sneak peeks of your brand’s citywide footprint
  • Inviting real-time engagement at your booth (“Show us your photo with our sidewalk stencil and win!”)

Event marketing tactics don’t have to stop at the curb—they can ripple outward, uniting street-level buzz with professional networks and digital platforms.


Why Detail Matters: Planning for Success

Guerrilla marketing for expos is as much about preparation as it is about surprise. Details—from permitting schedules and weather contingencies to creative messaging and field team briefings—must be prepped with military precision.

Look for these strengths in a guerrilla marketing provider:

  • In-house printing for quality and turnaround speed
  • Complete planning and campaign management, from design to street execution
  • Deeply embedded teams—not just in Massachusetts but across the U.S.
  • Support for last-minute requests, multi-city launches, and cross-border efforts

This operational strength builds consistency and consumer confidence, ensuring your business event branding never misses a beat.


Boosting Expo ROI: Turning Presence Into Participation

Guerrilla tactics don’t just generate brand impressions—they convert. A well-placed poster or a dazzling sidewalk decal can be the difference between idle foot traffic and a spike in booth visits, qualified leads, and media coverage.

Strategies that consistently boost participation include:

  • Offering incentives tied to street campaign elements (promo codes, VIP lounge access, experiential demos)
  • Creating photo-ready moments (interactive projections, creative stencils) designed for attendee sharing
  • Following big campaigns with direct outreach for lead generation at expos

These approaches mean every dollar spent supporting booth traffic strategies and expo flyer distribution comes back multiplied—in the form of stronger connections, remembered brand stories, and measurable business growth.

Partnering with experts in street team expo marketing means your brand shows up, stands out, and makes every moment at Massachusetts expos an opportunity for real connection and growth.


 

American Guerilla Marketing

justin@americanguerillamarketing.com

Telegram: @americanguerillamarketing

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