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American Guerilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

Media Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla MarketingMedia Planning, Media Buying, Billboard Advertising, & Guerrilla Marketing

A media planning and buying agency, specializing in billboard advertising solutions and guerrilla marketing services. 

  • Home
  • Guerrilla Marketing
  • Times Square Billboards
  • Los Angeles Billboards
  • Billboard Advertising
  • International Advertising
  • Campaigns
  • Content Creation
  • Augmented Reality
  • Data Collection
  • About
  • Contact Us

See why our clients love American Guerilla Marketing

A New York-based media planning and media buying agency

Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

AGM is America's premier Guerrilla Marketing Agency

Sidewalk Stencil Activations

Endorsed by presidential candidates

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Drone Light Show Activations

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Activations Delivered to Thousands in Stadiums

Wild Posting Activations

Leading Campaigns for Top Companies Worldwide

Activations Delivered to Thousands in Stadiums

Leading Campaigns for Top Companies Worldwide

About our media planning and media buying agency

We are media Planners and Buyers

We are a media planning and media buying agency providing services for regional and international billboard advertising solutions augmented reality programs and guerrilla marketing activations. The technology we use and the commitment of our marketing agency both contribute to the originality of our agency's work culture.

A global reach

As a media planning and media buying agency, our goal is to raise public awareness of your business though billboard advertising and guerrilla marketing, We use a number of cutting-edge marketing activations across a multitude of media channels. We carry out each of your activations.

The best tech on the market

Our media planning and media buying agency provides each customer with very individualized treatment using the latest marketing activation technology to offer creative, consulting, and planning services for all media channels.  Please explore our billboard advertising services and guerrilla marketing services

Award winning highly personalized service

Our trained, skilled, and polite media planning and media buying agency will give you service that is attentive, dedicated, and tailored to your needs. The Best of Brooklyn Award has been given to American Guerilla Marketing for billboard advertising and guerrilla marketing services.

The best Guerilla Marketing and Media Buying in the nation

Mobile Billboard Activations

 American Guerrilla Marketing excels in innovative guerrilla marketing strategies, having been recognized as the recipient of the Brooklyn's Best award for outstanding agency in 2022. 

Superb Media Placement

 American Guerrilla Marketing specializes in strategic media campaign planning and placement across the nation, providing the best possible rates for both digital and static inventory. 

Welcome to our media planning and buying agency

Media planning and buying Services

In advertising, media buying agencies are key players. They specialize in getting your brand noticed using tactics like billboard ads, guerrilla marketing, and advanced technology. They have a wide network across the US, securing top spots for your ads.


Billboards are especially effective, placed in busy areas to catch people's attention with creative designs and simple messages.


These agencies use their expertise and data to place ads where they'll have the most impact, maximizing your budget. They're also skilled in digital marketing, ensuring your message reaches people online too.


Partnering with a media buying agency means access to innovative strategies tailored to your brand. They blend traditional and digital approaches to reach the right audience at the right time.

As marketing evolves, so do these agencies, offering new ways to connect with consumers. They guide you through the changing landscape, turning your ideas into reality. Join forces with a media buying agency to elevate your brand's presence.

guerrilla marketing Services

In today's crowded advertising world, standing out requires fresh ideas. Guerrilla marketing, a clever and low-cost approach, does just that. This guide explores what guerrilla marketing is and how it can boost your brand's impact.


Understanding Guerrilla Marketing:


Guerrilla marketing is all about using unconventional methods to promote a product or service without a big budget. It was coined by Jay Conrad Levinson in 1984. The goal is to surprise people and create a buzz, engaging them in memorable ways.


The Pillars of Guerrilla Marketing:


  1. Innovation and Creativity: Using imaginative ways to reach the audience.
  2. Cost-Effectiveness: Getting results without spending a lot.
  3. Engagement: Connecting with people in personal ways.
  4. Surprise Element: Unexpected tactics leave a lasting impression.


Types of Guerrilla Marketing:


There are various forms:


  • Ambush Marketing: Associating with events without official sponsorship.
  • Viral or Buzz Marketing: Creating shareable content on social media.
  • Stealth Marketing: Advertising subtly, often through product placement.
  • Experiential Marketing: Giving consumers real-life experiences with the product.


Implementing a Guerrilla Marketing Campaign:


Follow these steps:


  1. Identify Your Goals: Know what you want to achieve.
  2. Know Your Audience: Understand who you're targeting.
  3. Be Creative: Think of unique ways to grab attention.
  4. Plan for Engagement: Encourage interaction from your audience.
  5. Measure Your Impact: Track how well your campaign is doing.


Guerrilla Marketing Success Stories:


Many brands have succeeded:

  • A beverage company put free drinks in branded fridges around cities, creating buzz.
  • A tech company projected games onto buildings, engaging people and sparking social media sharing.


Conclusion:


Guerrilla marketing is a powerful tool for brands. By focusing on creativity and engagement, it helps break through the advertising clutter and connect with audiences in meaningful ways. It's a strategy that continues to be effective in today's ever-changing marketing landscape.

How can American Guerilla Marketing help?

What is Guerrilla Marketing and how can it promote your brand?

Guerilla marketing is a smart and creative way for brands to advertise without spending a lot. It's all about doing things differently and getting people talking, like Burger King and Coca-Cola do. This type of marketing uses things like buzz and stealth tactics to get people interested and talking about a brand. Jay Conrad Levinson, the guy who came up with guerilla marketing, believed in making campaigns that stand out and involve customers in unique ways. Whether it's eye-catching outdoor displays or interactive online experiences, the goal is to create memorable moments that make people remember and talk about the brand. Nowadays, social media is a big part of guerilla marketing, helping brands spread their message even further and connect with more people. So, by being creative and using social media cleverly, brands can get the word out about their products without blowing their budget.

 

American Guerilla Marketing Blog Posts

 Join our media list for updates on global billboard advertising, creative guerrilla marketing, and advanced augmented reality.

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Brand Activation Agency in California: Unlocking New Markets

August 9, 2024|Guerrilla Marketing

He noticed that traditional marketing strategies weren't enough to make a lasting impression on his audience.
He noticed that traditional marketing strategies weren't enough to make a lasting impression on his audience.

In California, brands are continually seeking innovative ways to engage customers in an oversaturated market.

He noticed that traditional marketing strategies weren't enough to make a lasting impression on his audience.

For those seeking to rejuvenate brand presence, a proficient brand activation agency in California holds the key to unlocking unprecedented market potential.


Brand Activation in Los Angeles, California

Los Angeles is a fertile ground for brand activation, offering an eclectic mix of culture, diversity, and an ever-evolving marketplace.

Anchored by a vibrant economy, Los Angeles is ideal for innovative marketing endeavors.

Brands, businesses small and large, experience heightened engagement (foot traffic and virtual) when activating in LA.

Professionals who tap into this dynamic environment discover unparalleled opportunities to connect with their audience.

Thus, leveraging local insights and unique market dynamics, a proficient brand activation agency in California is essential for orchestrating impactful campaigns that resonate deeply with Angelinos.

Ultimately, the city's inherent vibrancy ensures that brands not only survive but thrive. Cultivating genuine consumer connections ultimately propels long-term growth.


Brand Activation in San Diego, California

San Diego, a city known for its stunning coastline, year-round sunshine, and dynamic cultural landscape, presents a fertile territory for robust brand activation initiatives.

With a diverse demographic makeup, it offers a distinctive opportunity for brands aiming to engage varied target audiences.

Whether through interactive events, online campaigns, or pop-up experiences, San Diego's unique urban-meets-beach vibe can be harnessed creatively.

By integrating local flavors and community-centric strategies, brands can foster deep, lasting connections.

San Diego's active lifestyle and tech-savvy populace further contribute to an ideal environment for innovative activation schemes, leveraging both digital and traditional marketing channels for maximum impact.

In essence, the city’s vibrant spirit and community engagement provide a compelling backdrop for meaningful and effective brand activation campaigns.


Brand Activation in San Jose, California

San Jose, situated in the heart of Silicon Valley, is a prime location for exceptional brand activation campaigns.

The city's vibrant tech ecosystem provides the perfect backdrop for innovative brand experiences.

Brands have the opportunity to tap into San Jose's forward-thinking, tech-savvy audience, which is always on the lookout for the next big thing.

With its mix of cutting-edge technology and rich cultural heritage, San Jose offers a multifaceted platform where brands can cultivate strong, memorable connections with consumers. Brands that succeed in this dynamic environment position themselves as leaders and pioneers in innovation, engagement, and community impact.


Brand Activation in San Francisco, California

San Francisco, with its rich cultural tapestry, offers an unparalleled setting for innovative brand activation campaigns.

Since 2016, numerous companies have leveraged San Francisco’s eclectic vibe to launch impactful brand experiences that captivate diverse audiences, generating significant engagement and loyalty.

Indeed, the city’s mix of tech-savvy inhabitants and creative thinkers provides a unique opportunity for brands to craft immersive experiences that resonate deeply with people from all walks of life.

By harnessing the spirit of San Francisco, brands can create narrative-driven campaigns that not only capture attention but also foster long-lasting emotional connections, thereby solidifying their market presence.

Collaborating with a brand activation agency in California brings these aspirations to life, positioning brands for unprecedented growth and resonance.


Utilizing Times Square Billboards for Publicity Stunts

Times Square offers a mesmerizing canvas for those seeking maximum exposure and market penetration.

Brands often find this iconic location ideal for bold, unforgettable publicity stunts.

Utilizing a strategic blend of creativity and data-driven insights, these campaigns can create a wave of excitement, engagement, and brand recognition, capturing the attention of tourists, locals, and even the media.

The unparalleled visibility afforded by Times Square billboards is key to making a lasting impact in a bustling market. Employing a brand activation agency in California ensures that these endeavors are executed with precision and innovation, maximizing the return on investment and reinforcing the brand’s relevance and authority in the industry.


Publicity Stunts: Affordable High-Impact Marketing

Publicity stunts are impactful, cost-effective marketing tactics.

These events capture public attention and generate significant media buzz. A well-executed stunt can catapult a brand to national prominence overnight, driving both engagement and visibility. Crucially, such stunts transcend traditional marketing, tapping into audience curiosity and the modern appetite for shareable, viral content.

Publicity stunts deliver a substantial return.

By focusing on ingenuity and surprise, brands can achieve disproportionate visibility. A carefully crafted campaign not only maximizes exposure but also consolidates brand identity, fostering a sense of community and loyalty amongst consumers.

In leveraging the expertise of a brand activation agency in California, companies can ensure that their stunts are meticulously planned and executed. The agency's industry knowledge and creative prowess transform concepts into compelling public spectacles, leaving an indelible mark on audiences and achieving lasting brand resonance.


Benefits of Guerrilla Marketing in California

California's diverse demographic and vibrant locales provide fertile ground for impactful guerrilla marketing campaigns. These unconventional approaches align perfectly with the state’s innovative spirit, allowing brands to connect with audiences in authentic and memorable ways.

Such marketing tactics often require minimal budgets.

Brands can leverage distinctive elements such as street art, flash mobs, or pop-up events to create buzz. This leads to heightened consumer engagement and a significant increase in social media shares, amplifying the marketing reach organically.

Moreover, guerrilla marketing in California capitalizes on high foot traffic in urban hotspots. Whether on the bustling streets of Los Angeles or the tech-savvy avenues of Silicon Valley, these campaigns easily capture the attention and interest of diverse consumer groups.

Ultimately, the success of guerrilla marketing campaigns lies in their ability to surprise and delight. They break through the noise of traditional advertising, fostering a personal connection with consumers and leaving a lasting impression. With the guidance of a proficient brand activation agency in California, businesses can harness the full potential of guerrilla marketing, transforming bold concepts into dynamic realities that drive long-term brand loyalty.


Wild Wheatpaste and Posting Ads

Wheatpaste advertising is an exceptional guerrilla marketing technique that maximizes visibility while minimizing costs.

In 2016, an innovative campaign by a leading clothing brand in San Francisco utilized wheatpaste posters across the city to captivate their target audience.

Today, it's no surprise that this method's resurgence is driving a paradigm shift in the way brands engage with urban consumers, proving that traditional techniques can provide refreshing dynamism.

The strategic placement of these posters allows brands to tailor their messages to specific neighborhoods, creating a hyper-local impact that resonates more profoundly and effectively.

Leveraging wheatpaste and posting ads can be a transformative tool, effecting meaningful connections and elevating brand presence.


Sidewalk Stencils Techniques

Precision and creativity characterize the art and science of sidewalk stencils as a vibrant guerrilla marketing method.

Widely recognized for their ability to attract passerby attention, sidewalk stencils employed by a proficient brand activation agency in California can significantly amplify brand visibility.

In practice, it’s essential to design stencils that not only capture the brand essence but also adhere to local regulations, ensuring a seamless integration within public spaces.

By utilizing eco-friendly, biodegradable spray paint, a brand activation agency can uphold sustainability while generating impactful visuals that captivate attention.

Sidewalk stencils offer an innovative, eye-level engagement, sparking curiosity and driving consumer interest effortlessly.


Door Hangers for Targeted Home Advertising

Door hangers serve as an invaluable asset within a brand activation agency's arsenal, providing direct access to consumers' residences.

Since 2016, studies have shown a marked increase in effectiveness, with brands reporting higher engagement rates from such campaigns compared to traditional media.

Indeed, there's no better way to ensure that a consumer's attention is captured than by leveraging the natural curiosity incited by a door hanger specifically tailored to their interests and demographics.

Utilizing door hangers also allows for precise geographic targeting, ensuring that brands reach households with the highest potential for conversion. Creative designs, coupled with clear, compelling calls to action, drive impactful, memorable engagements that resonate with the target audience.

In combination with sophisticated tracking and follow-up mechanisms, door hangers can forge lasting connections and optimize the path to brand loyalty and consumer engagement.


Snipe Advertising for Maximum Impact

For businesses aiming to gain traction swiftly and efficiently, snipe advertising offers a potent avenue for profound impact, harnessing a nuanced approach to target advertising within constrained environments.

Utilizing concise, high-impact messaging, it captures attention rapidly.

This form of advertising can be strategically positioned in high-traffic areas such as urban centers.

Well-executed snipe campaigns capitalize on the element of surprise and visibility.

Effective snipe advertising transcends traditional methods by offering real-time engagement opportunities, propelling brands into the consumer’s immediate consciousness, thereby fostering instant recognition and recall.

Moreover, with the ever-evolving landscape of consumer preferences, businesses that embrace innovative advertising techniques like snipe advertising will continue to lead market transformations.


American Guerilla Marketing: Expert Services

Ever wondered how some brands seem to dominate the urban landscape with minimal expenditure?

Since 2016, American Guerilla, a leading brand activation agency in California, has revolutionized quick, impactful marketing strategies tailored for urban success, making limited budgets stretch further than ever before.

Their approach is not only cost-effective but also taps into the intrinsic drives of local communities, creating a profound connection through authentic and memorable experiences.

Whether it's street-level blitzes, captivating flash mobs, or experiential pop-up events, they master the art of immersion, leaving no stone unturned in their quest to make brands unforgettable.

In a world where attention spans are fleeting, American Guerrilla provides brands with the cutting edge needed to thrive in the competitive marketplace.

 

American Guerilla Marketing

justin@americanguerillamarketing.com

Telegram: @americanguerillamarketing

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