Wild Posting

 The purpose behind wild posting is to draw more attention and make a more significant impact than that of a single poster in a particular location. A lot of people have their views on wild posting and think it is an illegal form of advertising. And which does not require a strategy, target audience, or proper planning. Well, they couldn’t be more misinformed. However, if you run an un-permitted campaign, it could result in getting a cease and desist letter along with disgruntled property owners, and you may have to take the posters down. 

•  Brand awareness: wild posting helps to create awareness for your brand, especially if you just started and need to reach a large number of people as possible. When passersby see your posters frequently, it naturally creates awareness of your brand and identity.
• Target Audience of Pedestrians and Motorists: wild posting helps to get your posters in front of the eyes of pedestrians and motorists. Anyone walking by one of your advertisements will undoubtedly be drawn in by curiosity. And anyone driving by will be able to throw a glance wanting to find out what the posters are all about, especially if there’s a cluster of them in a convenient spot.
• Advertising at the most basic level: with wild posting, you get to advertise your posters at the most basic level. That means people who are not connected to the internet or watching specific TV stations can get to see your posters at any time of the day. You also get an impressive Return on Investments (ROI).

 Measuring the exact number of impressions made by wild posting is a bit difficult. However, if you include some contact details, you can get a pretty good idea by the frequency of calls, emails, and text messages you receive. If you are selling a product, you can also determine the effectiveness of the percentage of increase in sales you achieved since you started putting your posters out there.