BLOW AWAY YOUR AUDIENCE IN THE WINDY CITY

There are 9.7 million people living in Chicago and the neighboring suburbs which includes parts of Northwest Indiana. It’s the third largest designated market area (DMA) in the US, and it’s one of the most diverse as well. If you’re not advertising in Chicago, you’re missing out.

Chicago is an excellent city for a more targeted approach to outdoor advertising. Since each neighborhood has different demographic breakdowns, it is easier to reach your intended audience. Our advertising experts can help you target audiences by income, age, and much more. 

Chicago is also a densely populated city with high-traffic counts, a high-level of mass-transit ridership and bustling pedestrian traffic. Putting an outdoor ad on a busy street in these high density areas will guarantee millions of impressions over the life of your advertising campaign. 

So, you have the option of conducting a generalized campaign where you’ll reach a lot of people, or a more targeted campaign focused on your intended audience.

WHY OUT-OF-HOME (OOH) ADVERTISING?

There are many advertising choices, ranging from traditional media (TV, print) to new digital media (social media, Facebook ads). Out-of-home advertising, or OOH, is usually considered a traditional medium. However, it works really well in the contemporary advertising landscape.

COST EFFICIENT ADVERTISING

OOH is the most cost-efficient medium for advertising. A recent study found that OOH ads reach 96% of Americans, higher than any other medium. In big urban centers like Chicago, OOH targets pedestrians, drivers, car passengers, and CTA riders, whether they’re on buses or on the L. This is a huge pool of people from which to draw an audience. 

TARGET SPECIFIC CHICAGO DEMOGRAPHICS

Billboard advertising is also great at targeting specific demographics, especially in a diverse city like Chicago. Each neighborhood has its own personality; each ad spot targets a specific audience. In Chicago, OOH audiences can be just as specific as online audiences.

PAIRS WITH OTHER MARKETING EFFORTS

OOH is super effective when paired with other advertising media. A study conducted by Kantar Group found that a combination of Facebook and OOH was 13% more efficient than expected, and 47% more efficient than using only Facebook.