BOOK A FREE CONSULTATION TODAY WITH A MARKETING CONSULTANT
BOOK A FREE CONSULTATION TODAY WITH A MARKETING CONSULTANT
What does it take to create a successful advertising campaign? From identifying your advertising goals to monitoring the success of your campaign, we'll help you sort things out and make your advertising work for you.
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The first step in an advertising campaign is determining your campaign objectives. Are you trying to increase sales? Do you need to spread the word about your new business or service? Are you trying to generate leads by phone/website, or simply get more customers to walk through your door?
Now that you have identified your needs, you must decide who you’re trying to reach. Who are the best potential customers for your product or service? Are you targeting men, women or both? How old are they? What is their income, education level and ethnicity? Nail down your target audience so you don’t waste money advertising to the wrong crowd.
Here’s the tough part. Which media or combination of media (media mix) is best? It depends on who you’re trying to reach and what percentage of that target you need to reach. Another critical factor is determining how much money you can invest in advertising. How many times do you need to reach your target audience to ensure they remember you, and how will you know if your ad works?
Advertising is the key to letting the public know about a Special Event, Sale or Promotion you’re going to run. Are you having a grand opening? Running a huge sale? Moving to a new location? Let your customers know what's happening and give them a reason to show up.
Ouch...you probably have heartburn by now. We understand that if you're reading this, it's a concern to you. Otherwise, your ad agency would be making these big decisions. For today's business owner, the reality is that it costs money to make money, and no one has any to burn. The key is to invest whatever budget you have in the most efficient media/combination of media (media mix) to hit your target.
Success looks different to different businesses, but when your campaign starts, so should careful monitoring of its effectiveness. Take a snapshot of what your sales look like before, during and after your advertising campaign. Monitor your sales, keep track of new accounts, website traffic, store traffic or phone inquiry activity.
Our experienced sales representatives can also help by identifying your campaign goals from the start and provide research and strategies to target and effectively reach more of your potential customers.
We know the keys to advertising weather it's promotions, branding or a call to action we have the experience to guide you through the game confidently and securely. We'll help you check the competition, understand you customers and acquire the feedback you need to drive sales or services. Book a consultation today!
Let us find you information and instant quotes on billboards nationwide
American Guerilla Marketing Advance Inventor Searching "AIS," makes it easy fast and efficient to find your perfect location nationwide. Our data base instantly provides us with not just our inventory but inventory across the nation. We immediately know size, geo positioning, leasing options and timing for billboards across every market. Our systems are so advance we can create a proposal for on the spot. Waiting on your billboard is now a thing of the past.
Please download our 2021 RATE CARD for pricing options.
Our Account executives are available from 9am - 5pm Monday through Friday. Please refer to our booking page to set a time to talk about your billboard placement, goals and expectations.
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